Institutional Marketing Lead

Capital Group; Los Angeles (CA); On-site; USD 178,847 - 304,040; Full time

Job summary

Capital Group is seeking an Institutional Marketing Lead to steer strategy for its institutional business across private and public sectors, not-for-profits, and asset pools.

The role drives brand positioning, client engagement, and growth through integrated content, events, digital, and analytics, in partnership with Institutional Sales and Product.

Qualifications

• 10+ years of experience in institutional marketing within asset management or financial services.
• Proven track record of leading high-performing marketing teams and delivering strategic campaigns.
• Deep understanding of institutional client segments and investment products.
• Strong analytical, communication, and stakeholder management skills.
• Expertise in digital marketing, content strategy, and client analytics.
• Familiarity with marketing technologies (e.g., CRM, marketing automation).
• Ability to navigate complex regulatory environments and ensure compliant marketing communications.

Responsibilities

• Develop and implement an institutional marketing strategy aligned with business objectives and our Long-Term Strategic Plan.
• Partner with sales leadership to create segment-specific strategies for key institutional audiences (e.g., public pensions).
• Build and enhance the brand presence of the institutional business.
• Provide global connectivity for Institutional marketing, coordinating with Europe and Asia teams.

Skills

Institutional marketing

Team leadership

Analytics

Digital marketing

Content strategy

Stakeholder management

Education

Bachelor's degree in Marketing/Business/Finance

MBA preferred

Tools

CRM

Marketing automation

Job description

“I can succeed as the Institutional Marketing Lead at Capital Group.”

The Institutional Marketing Lead is responsible for leading and executing the marketing strategy for Capital Group’s institutional business, across various client segments, including private-sector employers (corporate), public-sector entities, not-for-profit organizations, and insurance companies, and asset pools including pension and DC. This marketing leader will be responsible for driving brand positioning, client engagement, and business growth through an integrated institutional marketing strategy across content, events, digital, and analytics.

Capital Group’s institutional business has an ambitious growth agenda, and this marketing leader will have the opportunity to partner with the business to lead and execute on this agenda. This role will work closely with Institutional Sales leadership and Product and will lead a team of Institutional Marketers.

Strategic Leadership

• Develop and implement an institutional marketing strategy aligned with business objectives and our Long-Term Strategic Plan.
• Partner with sales leadership to create segment-specific strategies for key institutional audiences (e.g., public pensions).
• Build and enhance the brand presence of the institutional business.
• Provide global connectivity for Institutional marketing, by coordinating and collaborating with the Europe and Asia marketing teams.

Campaign & Content Development

• Own the institutional content strategy, including thought leadership, integration of product marketing, and client communications.
• Lead the creation and execution of integrated marketing campaigns across digital, sales materials, social media, and in-person channels.

Client Engagement & Events

• Design and manage the client journey across touchpoints, including events, and webinars.
• Collaborate with the Events team to deliver high-impact experiences for institutional clients.

Team & Stakeholder Management

• Lead and mentor a team of marketing professionals across functions such as digital (web, email), content, analytics, and events.
• Work cross-functionally with Sales, Product, and Asset Class Services to ensure cohesive messaging and client-centric delivery.

Analytics & Optimization

• Define KPIs and oversee performance measurement of marketing initiatives.
• Use data-driven insights to refine strategies, improve ROI, and enhance client experience.
• Ensure content creation and distribution processes are streamlined, leveraging technology where applicable, and aligned with sales and client expectations.

“I am the person Capital Group is looking for.”

• You have 10+ years of experience in institutional marketing within asset management or financial services.
• You have a proven track record of leading high-performing marketing teams and delivering strategic campaigns.
• You have a deep understanding of institutional client segments and investment products.
• You have strong analytical, communication, and stakeholder management skills.
• You have expertise in digital marketing, content strategy, and client analytics.
• You have familiarity with marketing technologies (e.g., CRM, marketing automation).
• You have the ability to navigate complex regulatory environments and ensure compliance in marketing communications.
• You have the ability to proactively engage with Institutional leadership, bringing new ideas, innovation, and creativity and driving the agenda for Institutional marketing.
• You have intellectual curiosity, a deep understanding of audience insights, and analytical skills in areas of high complexity.
• You have the proven ability to collaborate and develop/maintain working relationships inside and outside the marketing function to enable effective completion of business objectives.
• You have the ability to set the vision for the team and to develop and coach marketing associates across levels.
• You have a bachelor’s degree in Marketing, Business, Finance, or related field; an MBA is preferred.

Southern California Base Salary Range: $178,847-$304,040

New York Base Salary Range: $189,603-$322,325

In addition to a highly competitive base salary, per plan guidelines, restrictions and vesting requirements, you also will be eligible for an individual annual performance bonus, plus Capital’s annual profitability bonus plus a retirement plan where Capital contributes 15% of your eligible earnings.

You can learn more about our compensation and benefits here.

* Temporary positions in Canada and the United States are excluded from the above mentioned compensation and benefit plans.

We are an equal opportunity employer, which means we comply with all federal, state and local laws that prohibit discrimination when making all decisions about employment. As equal opportunity employers, our policies prohibit unlawful discrimination on the basis of race, religion, color, national origin, ancestry, sex (including gender and gender identity), pregnancy, childbirth and related medical conditions, age, physical or mental disability, medical condition, genetic information, marital status, sexual orientation, citizenship status, AIDS/HIV status, political activities or affiliations, military or veteran status, status as a victim of domestic violence, assault or stalking or any other characteristic protected by federal, state or local law.