Instagram Growth & On-Camera Content Lead

Ketone-IQ; Los Angeles (CA); On-site; USD 175,000 - 250,000; Full time

Job summary

Ketone-IQ is seeking its Head of Instagram to lead the brand's on-camera storytelling and grow a world-class audience. You will direct a small team of contractors across video, photo, editing, and additional on-camera talent, while appearing on camera yourself.

You’ll own the content lifecycle end to end, craft recurring formats, and drive 100% follower growth year over year, reporting to the VP of Growth Creative and collaborating with the CMO and CEO.

Qualifications

• Charismatic on-screen talent fluent in the world our audience lives in (productivity, business, entrepreneurship, finance).
• Proven organic growth from 50k+ followers with demonstrable content and results.
• Deep Instagram fluency: reels, carousels, stories; ability to script, perform, edit and design.
• Bias toward shipping fast with leadership experience in a small team.
• Los Angeles based or willing to relocate; frequent LA travel.

Responsibilities

• Own organic Instagram strategy end to end.
• Hands-on production at real volume: concepting, filming, editing, writing and publishing.
• Develop a brand voice that resonates and collaborate with the CEO.
• Manage a content calendar with recurring formats and cadence.
• Produce weekly performance reports on hooks, formats and growth metrics.
• Community management: comments, DMs, engagement.
• Balance AI-enabled workflows with human-centric creativity.

Skills

On-camera presence

Instagram growth

Content scripting

Video editing

Team leadership

Relocation ready

Job description

Ketone-IQ is seeking its Head of Instagram to lead the brand's on-camera storytelling and grow a world-class audience. You will direct a small team of contractors across video, photo, editing, and additional on-camera talent, while appearing on camera yourself.

You’ll own the content lifecycle end to end, craft recurring formats, and drive 100% follower growth year over year, reporting to the VP of Growth Creative and collaborating with the CMO and CEO.