Instagram Content & Growth Manager

The Recipe Critic; United States; Remote; USD 34,000 - 55,000; Full time

Job summary

The Recipe Critic is seeking an experienced Instagram Content & Growth Manager to own our Instagram strategy for a national audience. This remote, US-based contract role requires 15-20 hours per week and a proven track record building content strategies, campaigns, and audience growth for a brand.

You'll manage content calendars, publish Reels and Stories, analyze performance, and collaborate with a remote team to drive meaningful growth and engagement for our family-friendly food brand.

Qualifications

• 2+ years of professional Instagram management for a brand or creator.
• Experience building and executing Instagram content strategies and campaigns.
• Strong knowledge of Instagram analytics and performance metrics.
• Ability to use data to improve engagement and content performance.
• Excellent writing and communication skills.
• Strong organizational and project management skills.
• Ability to work independently while collaborating with a remote team.

Responsibilities

• Develop and execute Instagram content strategies that support brand growth and business goals.
• Plan and manage content calendars around recipe launches, seasonal trends, holidays, and campaigns.
• Schedule and publish Reels, carousel posts, Stories, and feed content; write engaging captions.
• Coordinate content launches with internal team and ensure content is optimized for performance.
• Monitor comments and DMs, foster an engaged community, and identify engagement opportunities.
• Track performance and prepare weekly reports with insights and recommendations.
• Coordinate affiliate promotions and support sponsored campaigns and partnerships.

Skills

Instagram management

Content strategy

Campaign execution

Analytics & metrics

Written communication

Organization & PM

Remote collaboration

Tools

Meta Business Suite

Canva

Light video editing

Job description

About The Recipe Critic The Recipe Critic is one of the largest recipe websites in the country, reaching millions of home cooks every month through our website, email, and social media. We create reliable, family-friendly recipes that people love to make and share. We're looking for an experienced Instagram Content & Growth Manager to take ownership of our Instagram strategy and help us continue growing one of the leading food brands online. This is not an entry-level social media role. We're looking for someone with proven experience managing Instagram for a business or brand who understands how to build a content strategy, execute campaigns, analyze performance, and drive meaningful growth. This is a remote, US-based contract position that will require 15-20 hours per week.

What You'll Do

• Instagram Strategy
  • Develop and execute Instagram content strategies that support brand growth and business goals.
  • Plan and manage content calendars around recipe launches, seasonal trends, holidays, and campaigns.
  • Stay current on Instagram trends, new features, and best practices, and recommend new ideas when appropriate.
  • Identify opportunities to increase reach, engagement, followers, and traffic.
• Content Management
  • Schedule and publish Reels, carousel posts, Stories, and feed content.
  • Write engaging captions that align with The Recipe Critic brand voice.
  • Coordinate content launches with our internal team.
  • Ensure content is optimized for Instagram performance.
• Community Management
  • Monitor and respond to comments and direct messages.
  • Foster an engaged, positive community around our brand.
  • Help identify opportunities for audience engagement.
• Analytics & Reporting
  • Track Instagram performance and key metrics.
  • Prepare weekly reports with insights, recommendations, and opportunities for improvement.
  • Use data to guide future content strategy and campaign planning.
• Affiliate & Brand Partnerships
  • Coordinate affiliate promotions within Instagram content.
  • Support sponsored campaigns and brand partnerships.
  • Help ensure affiliate content feels authentic and valuable to our audience.

Qualifications

• 2+ years of professional experience managing Instagram for a business, brand, or creator.
• Experience developing and executing Instagram content strategies and campaigns.
• A strong understanding of Instagram analytics and performance metrics.
• Experience using data to improve engagement and content performance.
• Excellent writing and communication skills.
• Strong organizational and project management skills.
• The ability to manage multiple deadlines in a fast-paced environment.
• A proactive mindset with excellent follow-through and attention to detail.
• The ability to work independently while collaborating with a remote team.

Bonus Qualifications

• Experience working in the food, lifestyle, or consumer products industry.
• Familiarity with affiliate marketing.
• Experience with Meta Business Suite or other social media scheduling platforms.
• Experience working with influencers or content creators.
• Basic Canva or light photo/video editing skills.

What Success Looks Like

• Consistently execute a thoughtful Instagram strategy.
• Increase engagement, reach, and audience growth over time.
• Keep content organized, planned, and published on schedule.
• Provide valuable insights that help improve performance.
• Take ownership of the Instagram channel with minimal oversight.

Why You'll Love Working With Us

We're a small, collaborative team that loves creating content people actually use. Everyone has a voice, new ideas are encouraged, and you'll have the opportunity to make a meaningful impact on a brand that reaches millions of people each month.

Originally posted on Himalayas