Social Media Production Manager

ReciMe; New York (NY); Hybrid; USD 90,000 - 130,000; Full time

Benefits offered by this job

Equity

Relocation assistance

International offsite

Health insurance

Generous PTO

Birthday PTO

Job summary

ReciMe in New York is seeking a Social Media Marketing Manager to own our content strategy across platforms, bringing the brand voice to life on camera and delivering personality-driven cooking content.

You will grow our audience with viral video tactics, collaborate with the founders and Brand team, and help expand our presence through NYC partnerships and inventive formats.

Qualifications

• Proven track record creating cooking content that goes viral.
• Experience making short-form video content optimized for shares.
• Ability to connect authentically on camera and narrate recipes.

Responsibilities

• Define and execute social media strategy with founders.
• Own social content across Instagram, TikTok and more, maintaining a consistent brand presence.
• Create original cooking content, appear on camera, test formats to boost engagement.
• Develop recurring series to build a loyal audience and grow brand awareness.
• Support talent on set: sourcing ingredients and recipes for features.
• Collaborate with Brand and Creative teams to shape direction.
• Partner with NYC creators and brands to produce compelling content.
• Align social campaigns with growth, retention, revenue goals with product teams.

Skills

Cooking content

Shareable videos

On-camera presence

Data-driven

Organized

New York-based

Job description

ReciMe is one of the fastest-growing cooking apps in the world, helping 10M+ users save recipes from anywhere and turn them into meal plans and shopping lists.

We've been a Top 10 app in the US App Store's Food category for months and were recently featured on The Drew Barrymore Show.

Now, we're looking for a Social Media Marketing Manager to join our small team!

You'll own our content strategy and channel presence across social media, and bring ReciMe's brand voice to life on camera, with a clear point of view on what resonates in the cooking space.

You'll also create engaging, personality-driven cooking content for our channels, bringing your proven track record of viral videos to grow our audience and strengthen our presence.

ReciMe is one of the fastest-growing cooking apps in the world, helping 10M+ users save recipes from anywhere and turn them into meal plans and shopping lists.

We've been a Top 10 app in the US App Store's Food category for months and were recently featured on The Drew Barrymore Show.

Now, we're looking for a Social Media Marketing Manager to join our small team!

You'll own our content strategy and channel presence across social media, and bring ReciMe's brand voice to life on camera, with a clear point of view on what resonates in the cooking space.

You'll also create engaging, personality-driven cooking content for our channels, bringing your proven track record of viral videos to grow our audience and strengthen our presence.

What You'll Do

• Work closely with our Co-founder and Head of Brand & Creative to define and execute our social media strategy.
• Own our social content strategy across Instagram, TikTok, and other platforms, crafting a consistent, engaging, and memorable presence.
• Create and post original cooking content, occasionally appearing on camera with personality, and experimenting with formats to drive engagement and growth.
• Develop and host recurring content series that build a loyal, returning audience - turning one-off viral moments into a recognizable presence that grows brand awareness over time.
• Support talent on set by sourcing ingredients, occasionally curating mise-en-place, and sourcing the recipes that get featured across our series.
• Bring fresh creative concepts and ideas to the table, helping shape ReciMe's social and brand direction alongside the Head of Brand & Creative.
• Partner with creators and brands in NYC and utilize available resources to create compelling content.
• Collaborate with product and other growth teams to align social campaigns with broader growth, retention, and monetization goals.

What You Bring

• You're an experienced cooking content creator.
• You make shareable content - videos people send to a friend, save, and come back to, not just watch - because that's what compounds into real brand awareness.
• You're comfortable on camera and able to connect authentically with your audience.
• You're data-informed and creative and can spot what's working, pivot quickly, and craft content that genuinely resonates.
• You're organized, proactive, and thrive in bringing campaigns and ideas to life.
• You're based in New York (or willing to relocate to New York), deeply familiar with social media trends, and passionate about food and cooking culture.

Details

• Full-time role
• Location: New York (hybrid)
• Work directly with the founders and a small, hungry team solving a real-world problem
• A product with real retention, real revenue, and real impact

Perks

• Meaningful equity in one of the fastest growing consumer subscription apps
• Relocation support for the right candidate
• International team offsite yearly
• Health insurance
• Generous paid time off
• Paid time off on your birthday