Insomniac - Social Media Manager

Live Nation Entertainment Inc; Miami (FL); On-site; USD 70,000 - 100,000; Full time

Job summary

Insomniac Events seeks a Social Media Manager to lead strategy, planning, and execution of social content for LGBTQ+ brands and festivals. You will guide a team, shape platform storytelling, and oversee content from concept to reporting. The role also owns creator sourcing, campaign coordination, on-site capture, and performance optimization.

The ideal candidate is a strong writer and leader who thrives in high-energy, collaborative environments. On-site presence at events is required.

Qualifications

• Bachelor's degree in Marketing, Communications, Business or related field required.
• 3+ years of social media marketing experience with multi-platform campaigns.
• Proven people-management experience and ability to lead a team.
• Deep knowledge of TikTok with strong working knowledge of Instagram, YouTube, Facebook, X, Snapchat, and emerging platforms.
• Proven ability to film and edit high-quality mobile content for TikTok, Reels, and YouTube Shorts.

Responsibilities

• Execute social strategy in partnership with leadership to create content across brands, platforms, campaigns, and festivals.
• Manage a small team, set goals, priorities, workflows, and performance expectations.
• Provide insights and reporting to leadership to support social media strategy and operations.
• Own platform-specific content planning across major channels with a focus on short-form video.
• Lead content shoots; develop briefs, shot lists, and creative direction with partners.
• Lead event coverage and real-time content publishing at festivals and events.
• Write brand-consistent copy for captions and on-screen text.
• Maintain social calendars, proposals, asset trackers, and publishing schedules.
• Coordinate creator outreach and manage campaigns through to delivery.

Skills

Social media strategy

Team leadership

Video editing

TikTok knowledge

Platform knowledge

Education

Bachelor's degree in Marketing, Communications, Business

Tools

CapCut

Adobe Creative Cloud

Job description

WHO ARE YOU?

Do you enjoy dance music? Do you excel at social media, short-form storytelling, and community-driven content? Then you're in luck! We are looking for a highly motivated self-starter who combines a passion for dance culture with a sharp understanding of social platforms, creator content, and audience behavior. Is this you? Read on…

WHO ARE WE?

Insomniac produces some of the most innovative, immersive music festivals and events in the world. Enhanced by state-of-the-art lighting, pyrotechnics and sound design, large-scale art installations, theatrical performers and next generation special effects, our events captivate the senses and inspire a unique level of fan interaction. The quality of the Headliner experience is our top priority.

Insomniac produces 10,000 concerts, club nights and festivals for seven million attendees annually across the globe. Since its inception, Insomniac's events have taken place in 13 countries across five continents. The company's premiere annual event, Electric Daisy Carnival Las Vegas, is the world's largest dance music festival and attracts more than 525,000 fans over three days. The company was founded by Pasquale Rotella and has been based in Los Angeles since it was formed in 1993.

THE ROLE

Insomniac Events is looking for a Social Media Manager to lead the strategy, planning, and execution of social content for brands and festivals across multiple LGBTQ+ brands and festivals. This manager will guide team members, shape platform-specific storytelling, and oversee content from concept through reporting. The role also owns broader short-form video and user-generated content initiatives, including creator sourcing, campaign coordination, on-site capture, and performance optimization. The ideal candidate is a strong leader and creative writer who thrives in high-energy, collaborative environments. This is not a remote position and required to be in office and on site at various event locations.

RESPONSIBILITIES

• Execute social strategy in partnership with the Director and marketing leads to create and organize compelling content across multiple brands, platforms, campaigns, and festivals simultaneously
• Manage a small team and set goals, priorities, workflows, and performance expectations
• Provide recommendations and reporting insights to leadership to support ongoing social media strategy and operations
• Own platform-specific content planning across Instagram, TikTok, YouTube Shorts, Facebook, X, Snapchat, and emerging channels, with a strong focus on short-form video
• Stay ahead of platform trends, audience behaviors, cultural moments, and social best practices; translate insights into timely, brand-appropriate creative opportunities
• Create, film, edit, and publish engaging short-form content using mobile tools, CapCut, Adobe Creative Cloud, and other content creation applications
• Develop TikTok, Reels, and YouTube Shorts strategies that adapt ideas intelligently across platforms rather than relying on one-size-fits-all cross-posting
• Pitch and organize content shoots; develop briefs, shot lists, production needs, and creative direction in collaboration with media, production, performers, marketing, records, and other partners
• Lead assigned event coverage and content capture at assigned events and festivals, capturing and publishing real-time content
• Write fresh, platform-native copy, captions, and on-screen text that remain aligned with each brand’s distinct voice and guidelines
• Build and maintain detailed social calendars, campaign proposals, asset trackers, approval workflows, and publishing schedules
• Schedule and execute posts after approval; coordinate asset distribution and social support for internal departments, including merchandise, nightlife, records, ticketing, and partnerships
• Source and evaluate UGC creators whose voice, audience, and aesthetic align with campaign goals and brand standards
• Manage creator outreach, onboarding, briefs, content guidelines, communication, deliverables, and day-to-day support across the campaign lifecycle
• Maintain an organized creator database and partner with legal and finance stakeholders on contracts, usage rights, payments, budgets, and campaign status tracking
• Coordinate UGC across organic social and paid media channels, including collaboration with teams using Spark Ads, TikTok Ads Manager, and Meta Ads Manager
• Support on-site creator coordination and content capture during festivals and events, ensuring deliverables and brand standards are met
• Track weekly social, short-form, and UGC performance; create reports and actionable recaps for on-sales, events, campaigns, and major announcements
• Partner with customer experience teams to monitor audience feedback, surface recurring themes, and support timely responses to social inquiries
• Support recruiting, hiring, training, and onboarding of team members, creators, vendors, clients, and partners as needed
• Perform other projects and responsibilities as assigned by the social and marketing teams

QUALIFICATIONS

• Bachelor's degree in Marketing, Communications, Business, or a related field, or equivalent practical experience
• Three(3) or more years of social media marketing experience, including ownership of multi-platform strategies and campaigns
• Demonstrated people-management experience, including developing team members, setting priorities, and improving workflows
• Deep knowledge of TikTok and strong working knowledge of Instagram, YouTube, Facebook, X, Snapchat, live-streaming tools, and emerging social platforms
• Proven ability to film high-quality mobile content and edit engaging short-form videos for TikTok, Reels, and YouTube Shorts