Inside Sales Specialist

Keka Inc.; Oregon; Hybrid; USD 52,000 - 85,000; Full time

Job summary

IndieFolio Network (IFN) is seeking an Inside Sales Specialist to drive new client acquisition through cold outreach and CRM-driven lead generation. You’ll execute outbound campaigns, ensure lead quality, and hit TOFU targets in a rapidly growing B2B environment.

You’ll work with tools like SmartLeads, Clay, and LinkedIn Sales Navigator, maintaining data accuracy in the CRM and sharing regular KPI reports with your manager.

Qualifications

• 2-3 years of experience with Smart Leads, Clay or a similar outreach platform.
• Familiarity with CRM tools, LinkedIn Sales Navigator, email scraping tools, and MS Excel; willingness to learn quickly.
• Interest in B2B lead generation; exposure to creative & design services is a plus.
• Analytical mindset; comfortable working with data to spot patterns and draw conclusions.
• Excellent spoken and written English.

Responsibilities

• Drive new client acquisition through strategic cold email outreach using tools like SmartLeads, Clay, and LinkedIn Sales Navigator.
• Manage email performance to maintain deliverability, open rates, and low bounce rates.
• Maintain and update CRM records for data accuracy and process alignment.
• Ensure lead quality and relevance; report KPIs to your manager.
• Track top-of-funnel targets and optimize KPIs over time.
• Identify sales opportunities and loop in operations when relevant.

Skills

Cold outreach

CRM proficiency

LinkedIn Navigator

Email scraping

English communication

Tools

SmartLeads

Clay

LinkedIn Sales Navigator

CRM tools

MS Excel

Job description

IndieFolio Network (IFN) is disrupting the traditional creative agency model by enabling leading brands to assemble custom creative delivery teams, producing world-class quality. We connect top brands with India's finest creative talent in design, video, and content, leveraging advanced technology and industry expertise to streamline the process. Our network of curated top creative professionals, combined with a data-driven approach, ensures exceptional results and unmatched efficiency. With a proven track record and a commitment to innovation, IFN is transforming how businesses access and collaborate with top-tier creative talent. We are scaling our team and operations, seeking independent, responsible, and accountable individuals to join our dynamic team.

The Opportunity: Inside Sales Specialist

We're seeking an Inside Sales Specialist to drive new client acquisition through cold outreach and CRM-driven lead generation. You'll be responsible for executing outbound campaigns, maintaining lead quality, and hitting your own TOFU targets, a great opportunity to build a strong foundation in B2B sales for a fast-growing company.

What you'll be doing

• New Client Acquisition: Drive new client acquisition through strategic cold email outreach, using tools like SmartLeads, Clay, LinkedIn Sales Navigator, and other email scraping tools
• Email Performance Management: Execute cold email strategies to maintain strong inbox deliverability, healthy open rates, and low bounce rates
• Smart Leads Management: Maintain and update records, ensuring data accuracy and smooth integration with the broader sales process
• Lead Quality Assurance: Ensure the leads you generate meet quality standards and maintain data integrity in the CRM
• Reporting: Share regular reports on your own lead quality, open rates, bounce rates, and other KPIs with your manager
• Setting TOFU Targets: Track your own top-of-funnel targets and work to optimize your KPIs over time
• Identifying Sales Opportunities: Flag sales opportunities as they arise and loop in the operations team where relevant

Your Skills & Experience

• Experience: 2-3 years of experience with Smart Leads, Clay or a similar outreach platform. Proven experience in building sales funnels and impacting TOFU.
• Technical Aptitude: Familiarity with CRM tools, LinkedIn Sales Navigator, email scraping tools, and MS Excel; willingness to learn quickly
• Industry Interest: Interest in B2B lead generation; exposure to creative & design services is a plus
• Analytical Mindset: Comfort working with data to spot patterns and draw basic conclusions
• Communication Skills: Excellent spoken and written English, with the ability to communicate clearly and persuasively

Why Join Us?

• Work with the best: Collaborate with some of the best global brands and top leadership in the industry.
• Hypergrowth Opportunity: Be part of a company experiencing explosive annual growth with the potential to scale.
• Continuous Development: Refine your skills through continuous training and the support of a collaborative team.
• Own Your Impact: Enjoy a high-trust environment where your contributions are valued, your voice is heard, and your ownership mindset is celebrated.
• Flexibility & Autonomy: Embrace a remote-first culture that empowers you to design your ideal workday, focusing on results and maximizing your productivity.
• Vibrant & Collaborative Community: Connect with a passionate team of creative thinkers and innovators who share your dedication to excellence and making a difference.

Days 1-30: Onboarding and Foundation

• Get to know IFN: Understand the company's culture, values, target clients, and sales goals
• Master the Tools: Become proficient with Smart Leads, LinkedIn Sales Navigator and email scraping tools
• Learn the ICP: Study the ideal customer profile and get familiar with the lead qualification framework
• Shadow and Learn: Sit in on calls/outreach with your manager or senior team members to understand tone, messaging, and objection handling
• Set Up Your Workflow: Get your CRM, email sequences, and reporting cadence set up and running

Days 31-60: Execution and Ramp-Up

• Start Outreach: Begin running cold email campaigns independently, applying what you've learned about messaging and targeting
• Track Performance: Monitor your own open rates, bounce rates, and reply rates; start iterating on subject lines and messaging based on results
• Build Lead Quality Habits: Establish a consistent process for qualifying leads and maintaining clean, accurate CRM data
• Hit Early Targets: Work toward your first TOFU targets (leads sourced and qualified) with regular check-ins with your manager

Days 61-90: Consistency and Optimization

• Own Your Numbers: Consistently hit your TOFU targets and maintain healthy email performance metrics (deliverability, open rates, bounce rates)
• Refine Your Approach: Use your own data to identify what's working and adjust your outreach and qualification approach accordingly
• Report Independently: Deliver clean, regular performance reports to your manager without prompting
• Flag Opportunities: Start proactively identifying promising leads or patterns and looping in your manager or the operations team where relevant