Inside Sales Representative

Better Car People, LLC; Northern (KY); Remote; USD 45,000 - 65,000; Full time

Benefits offered by this job

Competitive base salary + uncapped com

401(k) with company match

Paid time off and company holidays

Ongoing training and professional dev

Opportunities for career growth

Remote work environment with a team

Job summary

Better Car People, LLC is seeking an inside sales representative to develop new dealership relationships, qualify opportunities, and introduce Better Car People solutions. You’ll focus on outbound outreach, building trust with dealership leaders, and collaborating with sales and marketing to grow the pipeline.

You bring 1+ years of sales experience, preferably selling to automotive dealerships, with strong CRM skills and the ability to navigate dealership operations.

Qualifications

• 1+ years sales experience in automotive dealerships.
• Understanding of dealership operations and automotive retail.
• Experience communicating with dealership decision-makers.
• CRM experience and proficiency with business software.
• Strong communication and relationship-building skills.

Responsibilities

• Prospect and connect with automotive dealerships via outbound calls and emails.
• Build relationships with dealership decision-makers.
• Qualify prospects and identify where Better Car People adds value.
• Maintain an active pipeline in the CRM.
• Partner with Sales and Marketing to support outreach.
• Track and meet activity, pipeline, and performance goals.
• Stay up to date on dealership trends and automotive retail.

Skills

Sales experience

Dealership knowledge

CRM experience

Outbound calling

Relationship building

Tools

Sales CRM (Salesforce/HubSpot)

Job description

At Better Car People, we help automotive dealerships create better customer experiences, improve engagement, and drive more sales through innovative technology and industry expertise.

We’re looking for an Inside Sales Representative who understands the dealership world and knows how to build relationships with the people who make things happen inside a dealership.

If you have experience selling products or services to automotive dealerships, understand the fast-paced nature of automotive retail, and enjoy connecting with dealership leaders to uncover opportunities, we want to hear from you!

What You’ll Do

As an Inside Sales Representative, the focus is on developing new dealership relationships and creating opportunities for our sales team. The role involves connecting with dealerships, learning about their business, identifying opportunities, and introducing them to Better Car People solutions.

Responsibilities include:

• Prospect and connect with automotive dealerships through outbound calls, email, and other channels.
• Build relationships with dealership decision-makers and key stakeholders.
• Leverage dealership experience to understand challenges and uncover opportunities.
• Qualify prospects and determine where Better Car People can provide value.
• Research dealerships and identify the right contacts and decision-makers.
• Manage and maintain an active pipeline in our CRM.
• Follow up consistently and turn conversations into qualified opportunities.
• Partner with Sales and Marketing to support outreach and lead generation initiatives.
• Stay up to date on dealership trends, technology, and the evolving automotive retail landscape.
• Consistently work toward and exceed activity, pipeline, and performance goals.

What You Bring

Required:

• 1+ years of sales experience, with a strong preference for experience selling into automotive dealerships.
• Understanding of dealership operations and the automotive retail environment.
• Experience communicating with dealership decision-makers.
• Strong communication and relationship-building skills.
• Comfortable making outbound calls and starting conversations with new prospects.
• Self‑motivated, competitive, and driven to achieve results.
• Strong organization, follow‑up, and time management skills.
• Experience using a CRM and common business software.

Even Better If You Have:

• Previous B2B sales experience within the automotive industry.
• Experience selling automotive technology, SaaS, digital retail, advertising, or dealership services.
• Experience working with Dealer Principals, General Managers, Sales Managers, BDC leaders, or Internet Directors.
• Experience with Salesforce, HubSpot, or similar CRM platforms.
• What Makes You a Great Fit

Selling to a dealership is different from selling to everyone else. This role requires an understanding of the pace, people, and business of automotive retail.

The ideal candidate:

• Quickly builds credibility with dealership leaders.
• Knows how to ask the right questions and uncover business needs.
• Enjoys the hunt and isn’t afraid to pick up the phone.
• Builds relationships instead of simply making sales pitches.
• Takes ownership of their pipeline and results.
• Is competitive, coachable, and always looking for ways to improve.
• Enjoys working as part of a team while taking ownership of individual success.

What We Offer

• Competitive base salary + uncapped commission
• 401(k) with company match
• Paid time off and company holidays
• Ongoing training and professional development
• Opportunities for career growth
• Remote work environment with a collaborative, supportive team

Why Better Car People?

At Better Car People, we believe dealerships deserve technology and support that actually understands their business.

The team works every day to help dealerships improve the way they connect with their customers, while providing opportunities to build relationships, grow a career, and make a measurable impact.

If you know dealerships, love sales, and are ready for your next opportunity, we’d love to meet you.