Inside Sales Representative

Alta Equipment Group; Michigan; On-site; USD 45,000 - 60,000; Full time

Benefits offered by this job

Training

Tuition assistance

Employee stock purchase plan

Outstanding benefits package

401(k) with match

Competitive wages

Paid time off

10 paid holidays

Job summary

Alta Equipment Group is seeking an Inside Sales Representative for their Michigan location. This role requires engaging with customers through effective communication, maintaining relationships, and qualifying new leads to enhance sales.

The ideal candidate should be self-motivated, possess excellent verbal and written communication skills, and have proficiency in Microsoft Office. Join our team to help connect customers with the right solutions!

Qualifications

• Strong customer orientation and able to work with customers effectively.
• Self-motivated and able to take ownership of territory.
• Proficient in Microsoft Office, especially Excel and CRM software.
• Excellent verbal and written communication skills.
• Must have a valid driver’s license and clean driving record.

Responsibilities

• Engage with customers through effective outbound communication.
• Maintain relationships with current customers.
• Demonstrate product features and benefits to customers.
• Research and qualify new leads to enhance sales.
• Participate in ongoing training to sharpen skills.

Skills

Customer orientation

Self-motivated

Proficiency in Microsoft Office

Excellent communication skills

Organizational skills

Time management skills

Mechanical knowledge

Tools

CRM software

Job description

Posted Thursday, July 2, 2026 at 4:00 AM

We provide our employees with the following tools and resources to be successful:

• Training
• Tuition assistance
• Employee stock purchase plan
• Outstanding benefits package (Medical, Dental and Vision, plus much more!)
• 401(k) with match
• Competitive wages
• Paid time off
• 10 paid holidays

Ginop Sales is seeking an Inside Sales Representative for our Hillman, MI location. Do you have passion for equipment? Join our team! The responsibilities and qualifications for the position consist of, but are not limited to:

Responsibilities

• Engage with customers through effective communication by making outbound calls to potential customers
• Maintain current customer relationships by communicating with them consistently
• Stay updated on product and service offerings to ensure accurate information delivery
• Develop and maintain a comprehensive database of current and prospective customers
• Demonstrate the features and benefits of our products to customers
• Understand our finance programs to remain competitive in the market
• Research and qualify new leads to enhance your sales pipeline, aiming to close sales and meet or exceed sales targets
• Participate in ongoing training and development programs to sharpen your skills
• Maintain the equipment displays and showroom displays
• Act as a liaison between departments to ensure seamless communication and collaboration.
• Incorporate Alta's Guiding Principles into daily activities
• Performs other duties as assigned

Consistent, regular, and reliable attendance including being ready for work at the designated start time

Qualifications

• Strong customer orientation – able to work with customers to understand their needs and overcome obstacles
• Self-motivated – take ownership for your territory
• Proficiency in Microsoft Office, specifically Excel and CRM software.
• Excellent communication skills, both verbal and written
• Ability to make outbound cold calls and have an open line of communication
• Excellent organizational skills and the ability to multitask
• Excellent time management skills and organizational skills
• Must have a valid driver’s license and maintain a clean driving record.
• Mechanical knowledge and experience within the industry are a plus but not required. The right candidate must have interest and enthusiasm to learn about equipment so they can connect our customers to the appropriate area within Alta Equipment and provide exceptional customer experience from start to finish.
• Language Skills - Intermediate: Ability to read and interpret documents such as safety rules, operating and maintenance instructions, and procedure manuals. Ability to write routine reports and correspondence. Ability to speak effectively before groups of customers or employees of the organization.
• Mathematical Skills - Basic: Ability to add and subtract two-digit numbers and to multiply and divide with 10's and 100's. Ability to perform these operations using units of American money and weight measurement, volume, and distance.
• Reasoning Ability - Basic: Ability to apply common sense understanding to carry out detailed but uninvolved written or oral instructions. Ability to deal with problems involving a few concrete variables in standardized situations.

Physical Demands/Work Environment

• Physical/Sensory Functions: Regularly will use sit, use hands, talk/hear; Frequently will reach with hands; Occasionally will stand, walk, climb or balance, stoop, kneel, crouch or crawl, taste/smell.
• Vision: No special vision requirements.
• Lift and/or Move Functions: Regularly will lift up to 10 pounds; Frequently will lift up to 25 pounds; Occasionally will lift up to 50 pounds
• Work Environment: Regularly will work near moving mechanical parts, exposed to fumes or airborne particles

Alta Equipment Group is an equal opportunity employer.This means we do not discriminate on account of age, race, religion, color, sex, national origin, ancestry, citizenship, height, weight, marital status, familial status, disability, genetic information, military status, veteran status, misdemeanor arrest record, or membership in any other classification protected under applicable law.If you believe the Company has violated its equal employment opportunity policy in any way, please contact [e-mail] immediately!