Inside Sales / Mid-Market Representative I

Nielsen; New York (NY); Hybrid; USD 65,000 - 90,000; Full time

Benefits offered by this job

Health & wellness plans

401(k) retirement plan

Paid time-off

Company-provided car for eligible employees

Discretionary incentive/bonus

Job summary

A global audience measurement firm in New York is seeking an Inside Sales / Mid-Market Representative I to develop new business in the media sector. This full-time, hybrid position requires building relationships and closing contracts with key clients. Ideal candidates should have a degree in a relevant field and some experience in client interaction. Comprehensive benefits are offered, including health plans and a 401(k).

Qualifications

• 0–2 years of experience with clients; media experience preferred.
• Understanding of the media and advertising industry.
• Experience managing client relationships.
• Ability to translate insights into client value.

Responsibilities

• Source and secure meetings with new prospects.
• Close complex contract renewals.
• Utilize Salesforce to track the sales cycle.
• Use Salesforce to track sales and renewals, including forecasting.
• Explain product solutions and how data improves performance.
• Provide pre-sales and sales support for new business and renewals.
• Coordinate with Finance, Legal, and Customer Experience to ensure compliance.
• Work in a hybrid NYC office.

Skills

Excel

PowerPoint

Salesforce

Analytic skills

Presentation skills

Persuasive negotiation skills

Cross-functional collaboration

Education

BA or BS Degree in Marketing, Communications, Advertising or related field

Tools

Salesforce

Excel

PowerPoint

Google tools

Job description

Inside Sales / Mid-Market Representative I

3 days ago Be among the first 25 applicants

Company Description

At Nielsen, we are passionate about our work to power a better media future for all people by providing powerful insights that drive client decisions and deliver extraordinary results. Our talented, global workforce is dedicated to capturing audience engagement with content – wherever and whenever it’s consumed. Together, we are proudly rooted in our deep legacy as we stand at the forefront of the media revolution. When you join Nielsen, you will join a dynamic team committed to excellence, perseverance, and the ambition to make an impact together. We champion you, because when you succeed, we do too. We enable your best to power our future.

Job Description

This is a Hybrid position. The expectation is for 2–3 days a week in our NYC office or in front of clients at their offices. The Business Development Representative is a member of the Nielsen Audience Measurement Mid Market Sales Team, dedicated to developing new Advertiser, Agency, Publisher and Non‑Traditional business in the United States. The role’s scope ranges from understanding and selling Nielsen’s national and local audience measurement and Scarborough consumer insight services, active prospecting, contract negotiating, addressing inbound leads regarding data inquiries, and understanding consumer viewership and listenership behaviors. In this role, the Business Development Representative will own a limited target list and be responsible for developing new revenue within the assigned territory. The role also covers sales operations and analysis, invoice and payment discrepancies, and additional client and team support as needed. The opportunity is to foster new relationships for Nielsen for local/regional and national Advertiser clients. The ideal candidate will possess a strong media background, including digital and connected TV, and a proven track record of building and closing short‑cycle sales, delivering robust presentations, adapting to the needs of a dynamic, ever‑changing environment and client base, and possessing a solutions‑oriented sales style.

Requirements

• Source and secure meetings with new prospects as identified in the target territory
• Secure expiring business by structuring, negotiating and closing complex contract renewals
• Present opportunities to help clients grow our business through consultative selling and solid negotiating skills; grow revenue through sales of incremental products within an established client base
• Utilize Salesforce to track the entire sales and contract renewal cycle, including forecasting
• Articulate an excellent understanding of each product and solution, and how the data can be used to improve agency and advertiser business performance
• Provide pre‑sales and sales support required to secure new business and renew existing business
• Work with Finance, Legal, and Customer Experience stakeholders to ensure compliance with Nielsen guidelines
• Ability to work a hybrid model in the NYC Office

Qualifications

• 0–2 years of experience – working with clients at all levels; media experience preferred
• BA or BS Degree in Marketing, Communications, Advertising or related field
• Understanding of the media and advertising industry
• Strong Excel, PowerPoint skills, Google and Salesforce skills
• Strong presentation skills
• Experience managing client relationships
• Analytic skills
• Knowledge of TV, Radio & Digital industries
• Knowledge of Nielsen’s Local and National, Audio and Digital solutions
• High attention to detail
• Strong interpersonal skills, highly motivated, strong orientation toward client relationships
• Persuasive negotiation skills
• Excellent communication skills to translate complex concepts into concise yet informative messaging for clients
• Ability to handle pressure, juggle multiple responsibilities simultaneously, and work well with a diverse customer base and various internal teams

Additional Information

Enabling your best to power a better media future. Our comprehensive benefits package (including health & wellness plans, 401(k) retirement coupled with a Nielsen match, a generous paid time‑off policy, company‑provided car for those who qualify, and if eligible, a discretionary incentive/bonus) is designed to be inclusive for all employees and families, and we take pride in ensuring that employees are rewarded holistically for the role they are doing and their performance.

A reasonable estimated salary range for a new employee has been provided. It would be adjusted based on each employee’s geographic location. The position of each employee within a compensation range at Nielsen is dependent on several individual circumstances, such as experience, training, certifications and other business requirements/needs.

Nielsen makes hiring decisions without regard to disability status, protected veteran status, or membership in any other protected class.

Please be aware that job‑seekers may be at risk of targeting by scammers seeking personal data or money. Nielsen recruiters will only contact you through official job boards, LinkedIn, or email with a nielsen.com domain. Be cautious of any outreach claiming to be from Nielsen via other messaging platforms or personal email addresses. Always verify that email communications come from an @nielsen.com address. If you’re unsure about the authenticity of a job offer or communication, please contact Nielsen directly through our official website or verified social media channels.

Seniority level

Not Applicable

Employment type

Full‑time

Industries

Broadcast Media Production and Distribution

Referrals increase your chances of interviewing at Nielsen by 2x

Get notified about new Inside Sales Specialist jobs in New York, NY.