Innovation Designer - New Player Growth

HellaGoodAudio; Renton (WA); Hybrid; USD 112,000 - 168,000; Full time

Job summary

Hasbro's Wizards of the Coast is seeking an Innovation Designer for New Player Growth in Renton, WA. This role blends physical, digital, and experiential design to welcome new players into Magic and related products.

You will prototype concepts, run playtests, and collaborate with cross‑functional teams to move ideas from discovery to launch. Hybrid schedule with onsite Tue–Thu and flexible Mon/Fri.

Qualifications

• Experience in game design, product design, UX design, innovation, or related field.
• Portfolio showing iterative concept development and testing.
• Ability to create prototypes that communicate ideas and gather feedback.
• Graphic design skills for clear visual presentations and prototypes.
• Experience presenting ideas to cross‑functional teams and leaders.
• Understanding of game systems, player motivation, and learning design.
• Experience working with partners across creative, technical, research, and business disciplines.
• Clear communication and ability to share design visions.
• Knowledge or passion for Magic: The Gathering is a plus.
• Empathy for new players and curiosity about barriers to learning.

Responsibilities

• Design and prototype new physical, digital, and connected products.
• Apply game design principles to develop gameplay concepts and learning experiences.
• Explore product forms and occasions to introduce Magic to new audiences.
• Improve onboarding-focused products to be welcoming and easy to use.
• Turn needs into testable concepts, prototypes, and pilot experiences.
• Plan and facilitate playtests and incorporate feedback.
• Design experiences that help new players feel capable and engaged.
• Collaborate with cross‑functional teams to define requirements.
• Establish learning goals and use data to guide decisions.
• Present concepts and findings to cross‑functional teams and senior leaders.
• Evaluate products after launch and recommend onboarding improvements.

Skills

Game design

Portfolio work

Prototype creation

Graphic design

Cross-functional comms

Game systems knowledge

Interdisciplinary collaboration

Storytelling

Empathy for players

Passion for Magic

Job description

Wetake play seriously. We’re looking for curious adventurers ready to find their party, fueled by imaginationand driveto build what’s never been built before. At Hasbro and Wizards of the Coast, you’ll collaborate with passionate teams to reimagine our iconic brands and create experiences that spark joy, connection, and community through the magic of play. This is your chance to shape legendary play that lasts a lifetime.

Job Overview

Magic’s future depends on welcoming new players and helping them build a lasting connection with the game. As the Innovation Designer for New Player Growth, you will do the hands-on design work behind new products and experiences that make Magic easier to discover, learn, and enjoy.

You will turn early ideas into tangible concepts that teams can play, test, and improve. Your work will include light game design, rapid prototyping, and player testing. You will explore introductory products, solo and cooperative experiences, new ways to learn, and offerings that extend beyond traditional Magic products.

Working closely with the Product Architect, you will translate growth priorities and player insights into experiences that welcome broader audiences. You will also partner with Game Design, Consumer Insights, Creative Design, Digital, and Production to move promising concepts from discovery toward launch.

You will have opportunities to grow your design practice across physical, digital, and experiential products. If your experience does not align with every qualification listed, we still encourage you to apply.

Location and Work Arrangement

This role is based at our Renton, Washington office and follows a hybrid schedule designed to support in-person collaboration. Employees are expected to work onsite on Tuesdays, Wednesdays, and Thursdays, with the flexibility to work remotely or onsite on Mondays and Fridays.

What You’ll Do

• Design and prototype new physical, digital, and connected products that help people begin and continue their Magic journey.
• Apply game design principles to develop gameplay concepts, learning experiences, rules, content structures, and new modes of play.
• Explore product forms, play patterns, partnerships, and occasions that can introduce Magic to audiences beyond established trading card game players.
• Improve introductory and acquisition-focused products by making them welcoming, engaging, and easy to navigate.
• Turn player needs and business opportunities into testable concepts, prototypes, and pilot experiences.
• Plan and facilitate playtests. Observe player behavior, gather feedback, and revise designs based on what you learn.
• Design experiences that help new players feel capable, make meaningful choices, and connect with other people.
• Partner with cross‑functional teams to assess feasibility, define requirements, and prepare validated concepts for development.
• Establish clear learning goals and success measures for prototypes. Use research, product data, and player feedback to guide decisions.
• Present concepts, prototypes, findings, and recommendations to cross‑functional teams and senior leaders.
• Evaluate products after launch and recommend improvements that strengthen onboarding, engagement, and long‑term participation.

What You’ll Bring

• Experience in game design, product design, UX design, innovation, or a related creative field.
• A portfolio or examples showing how you developed, tested, and improved concepts through an iterative design process.
• Ability to create prototypes that communicate an idea and generate useful player feedback.
• Graphic design skills and the ability to create clear, compelling visual presentations, prototypes, and design materials.
• Experience presenting ideas and facilitating productive discussions with groups, including cross‑functional teams and senior leaders.
• Understanding of game systems, player motivation, learning design, or interactive experiences.
• Experience working with partners across creative, technical, research, and business disciplines.
• Clear communication skills and the ability to share the vision of design choices to varied audiences.
• Knowledge of and passion for Magic: The Gathering, or experience with similarly complex games and systems, is a plus.
• Empathy for new players and curiosity about the barriers that affect learning, participation, and belonging.

Who We Are

We’re a team of creators, storytellers, and innovators united under the Hasbro family and home to beloved brands, AAA digital games studios and immersive experiences that spark imagination across generations. Together, we’re committed to a culture rooted in creativity, excellence, curiosity, and inclusion, and where every employee is empowered to think boldly, act with integrity, and spark joy for all.

Hasbro About the Company – Hasbro

Wizards of the Coast Who We Are – Wizards of the Coast

Equal Opportunity

Hasbro is committed to equality of opportunity in all aspects of employment. We are committed to making all employment decisions without regard to race, color, religion, sex, sexual orientation, gender identity or expression, national origin, age, marital status, or any other legally protected status.

Accommodations

If you have a disability and need reasonable accommodation during the hiring process, please inform your recruiter anytime throughout the process.

Notice Regarding Hasbro’s use of AI in the Recruitment Process

We use Greenhouse’s AI‑powered Talent Matching tool to compare your application against our job requirements.

How it works: Talent Matching compares information from your resume and application responses with job‑related criteria established and weighted by Hasbro’s recruiting and hiring teams. Depending on the role, these criteria may include relevant skills, work experience, prior job titles, and industry experience. The tool then assigns a match category to help organize applications for review.

Human oversight: Talent Matching supports — but does not replace — human review. It does not automatically advance or reject candidates or make employment decisions. Hasbro’s recruiters and hiring managers review applications and remain responsible for all hiring decisions.

Greenhouse has published the results of an independent bias audit of Talent Matching. View the Greenhouse Talent Matching audit results.

Pay Range

The pay transparency range for this role is listed below. The hiring range will vary based on factors such as experience, skills, location and market conditions. Additionally, employees may be eligible for annual and long‑term incentives as part of their overall compensation package.

$112,000 — $168,000 USD

Employees may be eligible for annual and long‑term incentives as part of their overall compensation package, depending on role, location, and eligibility. Benefits and programs may include:

• Health & Wellness
• Time Off to Recharge
• Financial Well‑being
• Life & Family Support
• Volunteer and Community Initiatives
• Learning & Development
• Exclusive Perks

Please review our Applicant Privacy Notice to learn how we collect, use, and protect your personal information in connection with the application process.