Innisfree Social Media Intern

AMOREPACIFIC US, INC; New York (NY); On-site; USD 30,000 - 55,000; Part time

Job summary

AMOREPACIFIC US, INC is seeking a Social Media Community & Content Intern to support innisfree, a fast‑growing K-beauty brand. This role includes creating content for TikTok and Instagram, managing community engagement, and analyzing social media performance.

The ideal candidate should be pursuing a degree in Communications or Marketing, possess 1-2 years of relevant experience, and have strong skills in Canva and video editing. If you're passionate about beauty and social media, this is a great opportunity.

Qualifications

• 1–2 years of experience in social media, content creation, public relations, or marketing.
• Strong understanding of the beauty industry and social media trends.
• Excellent organizational and communication skills.

Responsibilities

• Assist in creating organic content for TikTok and Instagram.
• Engage with users and manage community interactions.
• Pull weekly social media performance reports.

Skills

Content creation

Social media management

Video editing

Copywriting

Education

Bachelor's Degree in Communications, Marketing, or related field

Tools

Canva

Dash Hudson

Job description

Social Media Community & Content Intern (Innisfree - Amorepacific US)

Amorepacific US is seeking a creative and organized Social Media Community & Content Intern to join our dynamic in‑house team supporting innisfree, a fast‑growing K‑beauty brand. This is an exciting opportunity to work on impactful social media strategies, brand partnerships, content creation, and community engagement. You’ll gain hands‑on experience at the forefront of the beauty industry while contributing to a global brand that has been driving innovation for over 75 years.

Key Responsibilities

Content Creation & Campaign Support

• Assist in brainstorming and creating unique, organic content for TikTok, Instagram Reels, and other priority platforms.
• Develop creative concepts for content series and social‑first campaigns with the social team.
• Help design social assets using Canva for Instagram Stories, Reels, and carousels.
• Shoot and edit video content for social media, speaking to camera when needed.

Social Media Community Management

• Monitor and engage across all social touchpoints by liking and responding to comments, DMs, and tagged content, including ongoing review of recent and boosted posts.
• Proactively drive conversation by participating in relevant cultural moments, trends, and comment threads while authentically integrating the brand.
• Engage with creators, influencers, partners, and key retailers (e.g., Sephora, Sephora Squad) to strengthen brand visibility and relationships.
• Support community building by recognizing meaningful creator and audience milestones and high‑impact content opportunities.
• Curate and obtain usage rights for user‑generated content (UGC) to amplify brand storytelling.
• Monitor social trends and pop culture moments to identify opportunities for dynamic brand content.

Reporting & Insights

• Pull weekly social media performance reports using Dash Hudson, identifying actionable insights.
• Analyze campaign metrics to inform future content strategies and provide leadership with data‑driven recommendations.

Logistical & Organizational

• Manage closet inventory, including organization, tracking, and upkeep.
• Coordinate and fulfill creator product orders.
• Provide daily operational and administrative support as needed.

Key Qualifications

• Bachelor’s Degree (or pursuing one) in Communications, Marketing, or a related field.
• 1–2 years of experience in social media, content creation, public relations, or marketing (beauty or lifestyle experience preferred).
• Proficiency in Canva and video editing tools. Comfortable in front of the camera.
• Strong understanding of the beauty industry and social media trends.
• Excellent copywriting, organizational, and communication skills.
• Ability to manage multiple tasks, meet deadlines, and thrive in a fast‑paced environment.
• Hands‑on, collaborative team player with a positive attitude and a "roll‑up‑your‑sleeves" mentality.
• Must be passionate about beauty and working in social media.

Optional: Please provide a creative portfolio or examples of previous work.

AMOREPACIFIC, US, INC is an equal opportunity and affirmative action employer. We actively seek to maintain a diverse workforce, and AMOREPACIFIC US, INC therefore recruits qualified applicants without regard to race, color, religion, gender, national origin, age, disability, or Vietnam veteran status.