Influencer Relations & Social Media Coordinator

Glamlite Cosmetics; Los Angeles (CA); On-site; USD 70,000 - 100,000; Full time

Benefits offered by this job

Healthcare benefits

Product discounts

Career development opportunities

Job summary

Glamlite Cosmetics is seeking an Influencer Relations & Social Media Manager to grow our creator network, expand PR outreach, support product launches, and elevate our social presence on Instagram and TikTok.

You’ll discover talent, build lasting relationships, manage paid partnerships, and coordinate gifting and activations across campaigns with cross-functional teams, including founders and agencies.

Qualifications

• 3+ years in influencer marketing, creator partnerships, beauty PR, social media, or community management.
• Experience coordinating both gifted and paid influencer partnerships.
• Strong understanding of Instagram, TikTok, creator culture, and beauty community.
• Excellent written communication, outreach, and relationship-building skills.
• Strong organization and reliable follow-through across multiple campaigns and deadlines.
• Proactive mindset with ownership of execution in fast-moving launches.

Responsibilities

• Identify and recruit creators across beauty and lifestyle for campaigns.
• Coordinate gifting, partnerships, timelines, and content usage rights.
• Draft clear creator briefs with product details and posting expectations.
• Track content submissions, approvals, dates, and budget.
• Collaborate with teams to ensure sponsorship disclosures and claims.
• Plan and execute influencer events and activations.
• Surface opportunities from performance data to optimize campaigns.

Skills

Influencer Marketing

Creator Partnerships

Beauty PR

Social Media

Community Management

Communication

Organization

Outreach

Campaign Analytics

Tools

TikTok Shop

Instagram

CRM Tools

Job description

Glamlite is a beauty brand known for bold creativity, imaginative collaborations, and products that bring beauty and pop culture together. Our community is at the heart of everything we create, and we’re looking for someone who can help us build stronger relationships with the creators and customers who bring our brand to life.

About the Role

We’re seeking a creative, highly organized, and relationship-driven Influencer Relations & Social Media Manager to help grow Glamlite’s influencer network, expand our PR program, support product launches, and strengthen our social presence.

This is a hands-on role for someone who loves discovering talent, building lasting relationships, and turning creative ideas into campaigns people want to participate in. You should be equally comfortable reaching out to a new creator, coordinating a paid partnership, organizing a PR launch, and helping manage our social media calendar.

You’ll work closely with our founder, marketing team, creative team, and agency partners to connect the right talent with the right opportunities and keep campaigns moving from concept through execution.

What You’ll Do:

Influencer Discovery & Relationship Building

• Continuously discover emerging and established creators across beauty, lifestyle, entertainment, and relevant niche communities.
• Evaluate potential partners based on content quality, audience fit, engagement authenticity, brand alignment, and demonstrated performance.
• Proactively reach out to creators, managers, and talent agencies to introduce Glamlite and explore collaboration opportunities.
• Maintain consistent, thoughtful communication with influencers before, during, and after campaigns.
• Build lasting relationships that encourage repeat collaborations and authentic brand advocacy.
• Maintain an organized creator database with contact information, audience insights, communication history, preferences, and partnership results.

PR List Growth & Product Seeding

• Expand and regularly refresh Glamlite’s PR list with relevant creators, makeup artists, and emerging talent.
• Develop tailored gifting lists for product launches, licensed collaborations, seasonal campaigns, and ongoing brand awareness.
• Coordinate creator outreach, address collection, product selection, shipping requests, delivery tracking, and follow-ups with our operations team.
• Help develop personalized gifting moments that make creators excited to experience and share Glamlite.
• Track gifted product coverage, creator responses, and resulting content to improve future seeding decisions.
• Identify engaged recipients who could become ongoing partners, affiliates, or brand ambassadors.

Paid Talent & Campaign Support

• Recommend the right talent for each campaign based on its audience, creative direction, goals, and approved budget.
• Support rate negotiations and coordinate deliverables, timelines, content usage rights, exclusivity requests, and agreements with the appropriate team members.
• Prepare clear creator briefs that communicate product details, key messages, creative inspiration, and posting expectations.
• Track content submissions, feedback, approvals, posting dates, invoices, and campaign spending.
• Coordinate with paid media partners to identify strong creator content for advertising and secure the necessary permissions.
• Work with relevant teams to communicate sponsorship disclosure requirements and approved product claims.

Customer & Influencer Activations

• Develop engaging campaigns that invite both customers and influencers to participate.
• Pitch ideas such as makeup challenges, creator spotlights, community casting calls, launch countdowns, ambassador programs, and customer content features.
• Help turn product launches into experiences that spark conversation, content creation, and community involvement.
• Support influencer events, brand experiences, and special gifting initiatives.
• Coordinate with TikTok Shop and affiliate partners to recruit promising creators and support campaign participation.

Social Media & Community Support

• Assist with planning, organizing, scheduling, and publishing content across Glamlite’s social channels, particularly Instagram and TikTok.
• Help maintain a content calendar aligned with launches, promotions, creator partnerships, and brand events
• Source creator and customer content for reposting, obtain permissions, and organize approved assets.
• Support daily engagement through comments, messages, creator interactions, and community conversations.

Organization & Reporting

• Keep campaign calendars, outreach trackers, gifting records, budgets, and content libraries current.
• Provide regular updates on creator recruitment, PR coverage, campaign progress, and social performance.
• Track relevant results, including engagement, reach, content delivery, gifting response, affiliate sales, and attributable revenue where available.
• Use campaign results to recommend which relationships to deepen, which talent to test, and how to improve future activations.

What We’re Looking For

• Approximately 3+ years of relevant experience in influencer marketing, creator partnerships, beauty PR, social media, or community management.
• Experience coordinating both gifted and paid influencer partnerships.
• A strong understanding of Instagram, TikTok, creator culture, and the beauty community.
• Excellent written communication, outreach, and relationship-building skills.
• Strong organization and reliable follow-through across multiple campaigns and deadlines.
• The ability to balance creative judgment with performance data.
• A proactive approach: you spot opportunities, bring ideas, and take ownership of execution.
• Comfort working in a fast-moving environment with frequent product launches.
• Practical experience and demonstrated results are valued; a college degree is not required.

Especially Helpful

• Existing relationships with beauty creators, talent managers, or agencies.
• Experience with TikTok Shop, affiliate recruitment, and creator advertising.
• Familiarity with influencer platforms, social scheduling tools, spreadsheets, and reporting dashboards.
• Experience supporting influencer events or experiential campaigns.

What We’re Looking For

• 3+ years of relevant experience in influencer marketing, creator partnerships, beauty PR, or social media.
• Experience coordinating both gifted and paid creator partnerships.
• A strong understanding of Instagram, TikTok, creator culture, and the beauty community.
• Excellent communication and relationship-building skills.
• Strong organization and consistent follow-through across multiple campaigns and deadlines.
• Creative judgment paired with the ability to use performance data to guide decisions.
• A proactive mindset and comfort taking ownership in a fast-moving launch environment.
• Practical experience and demonstrated results matter to us; a college degree is not required.

Bonus Points

• Existing relationships with beauty creators, talent managers, or agencies.
• Experience with TikTok Shop, affiliate recruitment, or creator advertising.
• Familiarity with influencer platforms, social scheduling tools, and reporting dashboards.
• Experience supporting influencer events or brand activations.

What Success Looks Like

A growing network of engaged creators. Stronger, more consistent influencer relationships. Well-organized PR launches and partnerships. Creative campaigns that customers want to join. A social presence that feels active, connected, and unmistakably Glamlite.