We're on a mission to save the microbiome. Because when we feed our inner ecosystem, our whole health thrives.
LOAM is a fast-growing health company bringing efficacious, science-backed solutions to the microbiome. Led by our founder and CEO Dr. Karan Rajan, LOAM launched in October 2025 with a commitment to becoming the most trusted, science-backed brand in the category.
We are hiring an Influencer + Partnerships Manager to own our creator program. You'll be responsible for some of our most impactful channels—and the partnerships, systems, and content that turn creators into some of LOAM's most credible voices and biggest growth drivers.
About the Role
Creators are one of the most powerful ways people discover LOAM, and you'll make sure that those channels keep growing. You'll build the programs that turn first-time seeding into lasting partnerships, scale our affiliate and UGC networks, and build and maintain a community of vocal advocates around the brand. You'll be accountable for the revenue those programs drive and the systems behind them, and for identifying the next partners worth bringing in.
This role sits within our Growth pillar, with strong ties to Brand. You'll work closely with Creative, Social, and our clinical team.
This is a fully remote position (must be based in North America) reporting to our VP of Marketing.
Key Reponsibilities
- Creator pipeline. Manage the full creator journey, from seeding to affiliate to paid partnership. Identify who’s driving results, and grow those relationships into long-term deals. Ensure that we have a robust roster of advocates and creators who are speaking about LOAM on any given day.
- Talent relationships. Build and nurture relationships with our creators and most valuable advocates so they stay informed, excited, and invested in LOAM.
- Partnerships. Negotiate rates, deliverables, usage rights, whitelisting, and exclusivity. Know when a flat fee, hybrid, or commission-only structure is the right call.
- UGC. Run point on scaling our UGC program. Build a steady supply of high-performing, platform-native content for organic and paid channels.
- Gifting. Lead gifting and seeding initiatives, from creator mailers to launch moments, with a clear plan for turning product in hand into content and revenue.
- Community. Manage our community and ambassador platforms, and grow engagement among our most loyal customers.
- Expert creators. Grow our network of credentialed health creators, including doctors and dietitians.
- Platforms and operations. Own our affiliate and creator platforms. Manage the operations behind them: codes, links, landing pages, commissions, payouts, contracts, and product logistics.
- New opportunities. Identify and pitch new partnership opportunities, including brand collaborations and co-marketing.
- Claims and compliance. Review creator content before it goes live for brand fit, FTC disclosure, and approved claims language.
- Reporting. Track performance by creator, program, and channel, including revenue, CAC, and return on spend. Use those insights to decide where to invest next.
Skills and Qualifications
- 5+ years in influencer or creator marketing, ideally at a DTC brand.
- Track record of owning creator revenue and converting affiliate or gifted relationships into profitable paid partnerships.
- Deep understanding of social media and culture, and a knack for finding the next wave of valuable talent
- Strong negotiation skills and fluency in creator contract terms, including usage rights, whitelisting, and exclusivity.
- Hands-on experience with affiliate and creator platforms (ie ShopMy, Superfiliate, or similar), and a track record for growing a robust affiliate and UGC network.
- Strong analytical skills and comfort tying creator activity to revenue and acquisition cost.
- Working knowledge of FTC disclosure requirements and sharp editorial judgment on content.
- Highly organized, with the ability to manage dozens of relationships and deliverables at once.
- Bonus: experience in supplements, CPG, or another claims-sensitive health/wellness category, or existing relationships with credentialed health creators.
What We Offer
- Fully remote, flexible schedule
- Fast-growing brand with room to make a big impact