Influencer & Partnerships Manager

rugsusa; New York (NY); Hybrid; USD 90,000 - 120,000; Full time

Benefits offered by this job

Hybrid schedule

Employee discount

Job summary

RugsUSA in New York City seeks an Influencer & Partnerships Manager to lead creator relationships and product partnerships. You will identify, recruit, and manage influencers, affiliates, and brand partners while coordinating shoots and campaign activation.

You will work cross-functionally with Social Media, Creative, and Performance Marketing to maximize reach, engagement, and ROI, track budgets, and report on performance.

Qualifications

• You have a bachelor's degree in marketing, communications, business, or related field or equivalent experience.
• 3-5 years in influencer marketing, partnerships, social media, or PR with licensing and contracts experience.
• Working knowledge of influencer/affiliate platforms and analytics tools.
• Strong written and verbal communication, external relationship-building skills.
• Proficient in Excel/Google Sheets for budgets and reporting.

Responsibilities

• Identify, vet, and recruit influencers, content creators, and brand ambassadors aligned with RugsUSA's audience and aesthetic.
• Lead licensing and contract negotiations for influencer, product, and larger strategic partnerships with stakeholders.
• Manage day-to-day communication and relationship-building with influencer, affiliate partners and product partners.
• Coordinate gifting, seeding, and paid partnership campaigns from brief to posting.
• Coordinate marketing needs of product partnerships, including shoots and creative approvals with partners.
• Track and report on campaign performance (reach, engagement, conversion, ROI) using platforms and dashboards.
• Manage influencer/affiliate budgets, invoices, and payments with accurate reconciliation.
• Partner with Social Media, Creative, and Performance teams to align content with calendars.
• Monitor industry trends and emerging platforms to inform strategy.
• Maintain records of partner agreements, briefs, and usage rights.
• Assist with ad hoc partnership opportunities, events, and affiliate growth initiatives.

Skills

Influencer marketing

Partnership management

Negotiation

Communication

Analytics

Budget tracking

Education

Bachelor's degree in Marketing, Communications, Business, or related field

Tools

LTK

ShopMy

Aspire

Social media analytics tools

Job description

About RugsUSA

Since launching in 1998, Rugs USA has established it itself as a leading innovative online destination for an extensive variety of high-quality, on-trend area rugs at prices customers won't find anywhere else. Passionate about the impact that the perfect rug brings to a space, we foster close relationships with the designers, artisans, and factories who make our goods, giving us the ability to simplify our business model and deliver exceptional pricing and a vast assortment of styles. By guiding our customers through the rug buying process and offering a curated selection of complementary lighting and accessories, we've become our customers’ ultimate secret weapon in bringing their vision of home to life - at any budget.

Position Overview

The Influencer & Partnerships Manager supports RugsUSA's key pillars in influencer marketing and product partnerships. This position plays a key role in influencer marketing by identifying, managing, and growing relationships with content creators and affiliates. They will also help coordinate shoots and other marketing activities for RugsUSA and our product partners. This role plays a key part in expanding brand awareness and driving traffic and conversion through creator content, while ensuring partnerships are executed efficiently and measured effectively. The Manager works cross-functionally with Social Media, Creative, and Performance Marketing teams to bring campaigns to life and reports on partnership performance to inform ongoing strategy.

Essential Job Functions

• Identify, vet, and recruit influencers, content creators, and brand ambassadors aligned with RugsUSA's target audience and brand aesthetic
• Lead licensing and contract negotiations for influencer, product, and larger strategic partnerships, working closely with internal stakeholders and external partners to negotiate terms, scope, usage rights, deliverables, and fees through execution.
• Manage day-to-day communication and relationship-building with influencer, affiliate partners and product partners, including outreach, negotiation, and contracting
• Coordinate gifting, seeding, and paid partnership campaigns from initial brief through content delivery and posting
• Coordinate marketing needs of our product partnerships (including scheduling shoots with our creative team, coordinating social posts, working through creative approvals with partners)
• Track and report on campaign performance (reach, engagement, conversion, ROI) using influencer/affiliate platforms and internal dashboards
• Manage influencer/affiliate budgets, invoices, and payments, ensuring accurate tracking and reconciliation
• Partner with Social Media, Creative, and Performance Marketing teams to align influencer content with broader brand and campaign calendars
• Monitor industry trends, competitor influencer activity, and emerging platforms or creators to inform strategy
• Maintain organized records of partner agreements, deliverables, usage rights, and campaign briefs
• Support ad hoc partnership opportunities, event activations, and affiliate program growth initiatives

You Have

• Bachelor's degree in Marketing, Communications, Business, or a related field (or equivalent experience)
• 3-5 years of experience in influencer marketing, partnerships, social media, or PR, with demonstrated experience negotiating and managing licensing agreements, partnership contracts, and larger strategic collaborations.
• Working knowledge of influencer/affiliate platforms (e.g. LTK, ShopMy, Aspire) and social media analytics tools
• Strong written and verbal communication skills, with the ability to build and maintain external relationships
• Proficiency in Excel/Google Sheets for tracking budgets, performance, and reporting

Preferred Skills

• Experience in home goods, furniture, or design/lifestyle industries
• Familiarity with TikTok Shop, LTK / Shopmy or other Affiliate Influencer Programs, or livestream shopping formats
• Experience managing product partnerships and coordinating marketing needs across two parties

Additional Information

• Based in RugsUSA's NYC office on a hybrid schedule
• Occasional travel to events, photo/video shoots, or influencer meetups
• Flexibility to support campaign launches or events outside standard business hours as needed

Your Life and Career at RugsUSA

• A culture that promotes a healthy work/life balance
• Benefits package offered to all eligible full-time employees (including medical, dental, vision, PTO, 401(k)
• Exposure to career advancement opportunities across all departments
• Generous employee discount that can be used across our house of brands!