Influencer Partnerships Lead

Planned Parenthood; New York (NY); On-site; USD 85,000 - 90,000; Full time

Job summary

Planned Parenthood is seeking an Influencer Engagement Manager to lead creator partnerships and influencer engagement initiatives. You will manage creator relationships, support campaign operations, monitor trends, and ensure seamless execution across partnerships.

The ideal candidate brings 3–5 years in influencer marketing, strong writing, and ability to translate organizational priorities into engaging, platform-specific content, driving social impact in a fast-paced environment.

Qualifications

• 3–5 years of influencer marketing, content strategy, and/or social media experience.
• Strong understanding of influencer culture, content and social platforms.
• Experience developing social-first creative concepts and briefs.
• Ability to prioritize, manage, and move along multiple projects, deadlines, deliverables, and contractual requirements.
• Strong writing skills for newsletters and briefs translating complex topics into digestible content.
• Thrives in a fast-paced environment and collaborates with cross-functional teams.

Responsibilities

• Develop and execute paid and organic influencer campaigns, including partner identification, briefs, timelines and reporting.
• Develop clear and compelling briefs translating organizational priorities into platform-specific content.
• Draft and manage influencer newsletters and communications for creators and supporters.
• Identify and vet potential influencer partners across TikTok, Instagram, YouTube and emerging platforms.
• Collaborate with internal teams and external partners to drive engagement and impact.
• Manage content review workflows and campaign tracking across influencer work.

Skills

Influencer marketing

Content strategy

Digital partnerships

Social media

Project management

Strong writing

Job description

Planned Parenthood is seeking an Influencer Engagement Manager to lead creator partnerships and influencer engagement initiatives. You will manage creator relationships, support campaign operations, monitor trends, and ensure seamless execution across partnerships.

The ideal candidate brings 3–5 years in influencer marketing, strong writing, and ability to translate organizational priorities into engaging, platform-specific content, driving social impact in a fast-paced environment.