Influencer Outreach Specialist

Nodi; Ohio; On-site; USD 52,000 - 82,000; Full time

Job summary

Influur is seeking an Outreach Specialist to blend influencer marketing, data, and AI to discover creators, build relationships, and scale outreach efforts. You’ll work at the intersection of creator discovery, influencer outreach, and AI-powered automation to identify talent, improve response rates, and create smarter outreach processes.

This hands-on role fits someone who understands the creator economy, enjoys experimenting with technology, and is always thinking about how to improve.

Qualifications

• Experience with influencer marketing, creator outreach, or talent sourcing.
• Understanding of creator economy and social platforms.
• Ability to evaluate influencer profiles using engagement and relevance metrics.
• Strong interest in AI, automation, and new tools.
• Comfort with tracking outreach activities in spreadsheets.
• Fluent English and Spanish, written and spoken.
• Excellent communication, able to engage creators professionally across markets.
• Strong organizational skills for managing multiple conversations.
• Proactive problem-solving and initiative-taking.

Responsibilities

• Identify, research, and connect with influencers who align with client needs and targets.
• Proactively build pipelines of creators for upcoming campaigns.
• Analyze creator profiles using engagement metrics, audience demographics, and content quality.
• Use AI tools to streamline discovery and personalize outreach at scale.
• Monitor outreach metrics and identify opportunities to improve response and conversion rates.
• Manage communications with creators across email, social channels, and messages.
• Collaborate with engineering and other teams to improve AI agents and automation workflows.
• Coordinate with Campaign Management and List Building teams for pipeline alignment.
• Experiment with new outreach strategies and AI-powered approaches to boost efficiency.

Skills

Influencer marketing

Creator outreach

Campaign coordination

Data analysis

AI enthusiasm

Spreadsheet proficiency

English proficiency

Spanish proficiency

Relationship building

Project management

Job description

Interested in this role?

Influur is reimagining how advertising works through creators, data, and AI. Our mission is to make influencer marketing as measurable, predictable, and scalable as paid media, and we're building the tech that makes it possible. Backed by top-tier investors and trusted by global brands, we're scaling fast across music, culture, and entertainment.

We're looking for an Outreach Specialist who's excited to combine influencer marketing, AI, and data to help us discover new creators, build meaningful relationships, and scale our outreach efforts.

You'll work at the intersection of creator discovery, influencer outreach, and AI-powered automation, helping us identify the right talent for our campaigns, improve response rates, and build smarter, more efficient processes.

This is a hands-on role for someone who understands the creator economy, enjoys experimenting with technology, and is constantly thinking about how to make things better.

What You'll Do

• Creator Discovery & Outreach: Identify, research, and connect with influencers who align with our clients' needs, campaign objectives, and target audiences.
• Proactive Creator Pipeline Building: Anticipate recurring campaign needs and proactively build pipelines of relevant creators, ensuring our teams have fresh talent available for upcoming opportunities.
• Influencer Research & Evaluation: Analyze creator profiles using relevant metrics such as engagement rates, audience demographics, content quality, and brand alignment.
• AI-Powered Outreach: Leverage AI tools and automation to streamline creator discovery, personalize communications, and scale outreach efforts without losing the human touch.
• Outreach Performance & Optimization: Monitor outreach metrics, including response rates, creator interest, and conversion trends, to identify opportunities for improvement.
• Creator Communication: Manage influencer conversations across email, social media, and other outreach channels, maintaining authentic, personalized, and professional communication.
• AI & Process Improvement: Collaborate with our engineering and internal teams to improve existing AI agents, develop new automation workflows, and optimize outreach processes.
• Cross-Functional Collaboration: Partner with Campaign Management and List Building teams to understand upcoming campaign needs and ensure a consistent pipeline of relevant creators.
• Experimentation & Growth: Proactively test new outreach strategies, messaging approaches, and AI-powered solutions to improve efficiency, creator engagement, and overall results.

Your Skillset

Must-Haves

• Experience or strong familiarity with influencer marketing, creator outreach, campaign coordination, or talent sourcing.
• Solid understanding of the creator economy, social media platforms, and what makes an influencer a good fit for a brand or campaign.
• Ability to evaluate influencer profiles using basic performance metrics, including engagement, audience relevance, and content quality.
• Strong interest in AI, automation, and emerging technologies, with the ability to learn and experiment with new tools.
• Comfortable working with spreadsheets, tracking outreach activities, and interpreting basic performance data to identify trends and opportunities.
• Fluent in English and Spanish (written and spoken), with excellent communication skills and the ability to engage naturally and professionally with creators across different markets.
• Strong organizational skills and attention to detail, with the ability to manage multiple creator conversations, follow-ups, and priorities simultaneously.
• Proactive problem-solving skills and the ability to independently identify opportunities for improvement.

Nice-to-Haves

• Previous experience working at an influencer marketing agency, creator management company, or influencer marketing platform.
• Hands-on experience with AI tools such as ChatGPT, Claude, or AI-powered automation platforms.
• Experience building or improving automated outreach workflows using tools such as n8n, Zapier, or similar platforms.
• Familiarity with influencer discovery and analytics tools.
• Experience tracking outreach performance, analyzing response rates, or optimizing creator acquisition strategies.
• Exposure to influencer negotiations, rate discussions, or creator relationship management.
• Experience collaborating with technical or engineering teams on automation projects.
• Background in a fast-growing startup or technology-driven environment.

You're the Type Who

• You're an AI-first thinker. You're genuinely excited about AI and constantly exploring how technology can help you work smarter, automate repetitive tasks, and create better processes.
• You're proactive by nature. You don't wait for someone to tell you what to do. You identify opportunities, anticipate needs, and take initiative to move things forward.
• You think in numbers. You enjoy understanding what the data is telling you, identifying patterns, and finding ways to improve performance.
• You're a builder. You love experimenting, testing new ideas, and improving existing workflows. If something can be done better, you'll find a way.
• You understand creators. You know that behind every influencer profile is a real person, and you believe that even AI-powered outreach should feel personal, authentic, and human.
• You're resourceful. You can figure things out independently, learn new tools quickly, and find creative solutions when things don't go as planned.
• You thrive in fast-paced environments. You're comfortable with changing priorities, evolving processes, and the ambiguity that comes with building something new.
• You take ownership. You're organized, reliable, and accountable for your results. You follow through and make sure things get done.
• You're always looking ahead. You don't just focus on today's outreach. You're constantly thinking about what creators, strategies, and opportunities we'll need next.