Influencer Marketing Specialist - TikTok

Qurate Retail Group; West Chester (Chester County); Hybrid; USD 50,000 - 80,000; Full time

Job summary

An established industry player is seeking an Influencer Specialist to drive revenue growth through innovative influencer marketing strategies. This hybrid role involves managing campaign budgets, collaborating with influencers, and analyzing performance metrics to ensure success. Join a dynamic team that values creativity and data-driven decision-making, and enjoy a comprehensive benefits package from day one. If you're passionate about social media and eager to contribute to a rapidly growing influencer program, this opportunity is perfect for you!

Benefits

Health Care Benefits

401(k)

Paid Time Off

Tuition Reimbursement

Employee Assistance Program

Parental Leave

Paid Volunteer Hours

Company Discounts

Qualifications

• 2-3 years experience in influencer or digital marketing.
• Proven track record in campaign management and performance analysis.

Responsibilities

• Manage campaign budgets and oversee agency relationships.
• Analyze performance metrics to optimize strategies.

Skills

Influencer Marketing

Digital Marketing

Social Media Marketing

Campaign Management

Budget Management

Education

BA/BS in Merchandising

BA/BS in Marketing

BA/BS in Communications

Tools

TikTok

Social Media Platforms

Job description

About Us

Thank you for your interest in joining our team! QVC Group, Inc. is a Fortune 500 company with six leading retail brands – QVC, HSN, Ballard Designs, Frontgate, Garnet Hill and Grandin Road. We are a live social shopping company that redefines the shopping experience through video-driven commerce on every screen, from smartphones and tablets to laptops and TVs.

QVC Group has long been a leader in live shopping. With our unique set of assets and a well-established social shopping presence, we are poised for accelerated growth on the major social platforms, including TikTok, Facebook, Instagram, and YouTube. The Social Selling team operates like a start-up within QVC Group, moving quickly to grow sales rapidly by producing engaging social shopping content while embracing a data-driven, test-and-learn approach.

The Opportunity

The Influencer Specialist is responsible for executing the influencer program and driving revenue growth. This role involves impactful planning and timely delivery of all campaign assets, serving as the primary point of contact for all execution and planning discussions related to influencer efforts both internally and with agency partners. The Influencer Specialist will also optimize and test new business opportunities to grow revenue and acquire new customers for our evolving influencer program.

This position is hybrid (in office ~6 times a month) and based out of West Chester, PA.

Your Impact

• Allocate and manage the campaign budget to meet monthly spend, sales, and new customer goals; oversee agency relationships and ongoing campaigns with key platforms; and collaborate with the Manager to review and plan budget allocations.
• Monitor and analyze campaign performance metrics, providing detailed reports and insights to optimize future strategies and ensure timely monthly payment processing.
• Build and enhance collaborative relationships with influencers, internal teams, external partners, merchants, and buyers; support account teams with valuable insights; and lead innovative initiatives on emerging platforms to drive successful and forward-thinking influencer campaigns.
• Collaborate with influencers and partner with internal teams to create engaging content that resonates with target audiences and adheres to brand guidelines

What You Bring

• Education: BA/BS in merchandising, marketing, communications, or related field; or equivalent experience required
• Experience: 2-3 years professional experience, within influencer marketing, digitital marketing, social media marketing or similar field
• Experience with TikTok is a plus

#LI-hybrid #LI-ST4

If you enjoy being a part of a team, creating experiences and delighting customers, you’ll love it here. If you’re excited about retail, media, social, live streaming, technology, customer service, design and more, you’ll find amazing projects to work on. If you want to grow professionally and learn every day, you ’ ll thrive with us . If you appreciate a company committed to inclusion and belonging for all, you’ll be amazed at what’s available for our team members . We offer a comprehensive Total Rewards package including competitive compensation, health care benefits starting on day 1, 401(k), paid time off, tuition reimbursement, employee assistance program, parental leave, paid volunteer hours, company discounts and much more. Best of all, working with QVC Group means friendly teams, ambitious projects and fast-moving careers!

For QVC Group, our commitment to inclusion and belonging for all is deeply rooted in Our Principles. They call on us to Drive Progress, Act With Empathy, Be Brave, Embrace the Future, and Do What’s Right so that everyone can thrive. We are committed to ensuring that our workplace provides equal employment opportunities for all team members and candidates and complies with all applicable federal, state, and local laws and regulations. As an equal opportunity employer, QVC Group is committed to a barrier-free employment process. If you need reasonable accommodations/support throughout, please contact us at [e-mail] for assistance.

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