Influencer Marketing Specialist

SignalRGB; Louisiana; Remote; USD 50,000 - 90,000; Full time

Job summary

An innovative firm is seeking an Influencer Marketing Specialist passionate about PC gaming. In this role, you'll develop strategic influencer campaigns that resonate with gaming audiences and elevate brand engagement. You'll manage relationships with influencers across platforms like YouTube and Twitch, ensuring all content aligns with brand values. This position offers remote work flexibility and opportunities for professional development, making it an exciting opportunity for those looking to merge their passion for gaming with a career in marketing. Join a team dedicated to enhancing gaming experiences through cutting-edge technology!

Benefits

Remote work flexibility

Professional development opportunities

Health Insurance

Dental Insurance

401k and retirement plan

Paid time off

Collaborative team environment

Qualifications

• 2-4 years of experience in influencer marketing or related role.
• Strong understanding of major social media platforms and their ecosystems.

Responsibilities

• Identify and build relationships with influencers aligned with our brand.
• Manage end-to-end influencer campaigns and track performance metrics.

Skills

Influencer Marketing

Relationship Building

Project Management

Communication Skills

Analytical Skills

Education

Bachelor's degree in Marketing

Bachelor's degree in Communications

Tools

Analytics Tools

Social Media Platforms

Job description

Remote (Desired locations: SF/Bay Area, LA, Denver, Phoenix, Seattle, Portland)

Built by gamers for gamers, we're breaking down the walled gardens of RGB ecosystems. Our technology turns your desk into a canvas, your gameplay into art, and your setup into an extension of your identity. We're pushing the boundaries of what's possible when hardware meets software, creating immersive experiences that make every gaming moment more visceral.

Join us in building the future of RGB. We're not just writing code - we're crafting experiences that make battle stations come alive.

Position Overview

We're seeking an Influencer Marketing Specialist who lives and breathes PC gaming, understands tech influencing, and can navigate consumer tech trends. As an Influencer Marketing Specialist, you will develop and execute strategic influencer campaigns that align with SignalRGB's brand values and marketing objectives while supporting adjacent initiatives - including but not limited to the planning and execution of partner marketing campaigns and industry trade show activations. You'll identify, recruit, and manage relationships with influencers across various platforms to increase brand awareness, engagement, and conversion. The ideal candidate understands both the technical aspects of PC gaming hardware/software and the psychology of gaming audiences, while being well-versed in technical marketing and consumer behavior patterns.

Key Responsibilities

• Identify, vet, and build relationships with influencers aligned with our brand values and target audience (Youtube, Instagram, Tiktok, Twitch, etc.)
• Manage end-to-end influencer campaigns from conceptualization to execution and analysis
• Track campaign performance metrics and prepare reports on ROI and engagement
• Negotiate contracts, deliverables, and compensation with influencers and their representatives
• Ensure all influencer content adheres to brand guidelines and compliance requirements
• Stay current on influencer marketing trends, platforms, and best practices
• Support content creation efforts by coordinating with influencers on branded content
• Collaborate with other marketing team members to ensure consistent messaging
• Create detailed campaign briefs and provide clear guidance to influencers

Required Qualifications

• 2-4 years of experience in influencer marketing or related role
• Strong understanding of major social media platforms and their influencer ecosystems
• Excellent relationship-building skills and experience working with cross-functional teams
• Experience with analytics tools and performance tracking
• Strong written and verbal communication skills
• Well-organized with the ability to manage multiple projects simultaneously
• Bachelor's degree in Marketing, Communications, or related field preferred
• Understanding of FTC guidelines for influencer marketing

Personal Qualities

• Proven track record of managing influencer campaigns
• Project management and team leadership abilities
• Experience with budget management and forecasting
• Experience/interest in the gaming computer hardware industry
• Familiarity with content creation and basic photo/video editing

What We Offer

• Remote work flexibility
• Professional development opportunities
• Competitive compensation package (Health Insurance, Dental Insurance, 401k and retirement plan, paid time off, etc.)
• Collaborative team environment

Physical Requirements

• Ability to travel across the USA for in-person meetings and conventions
• Ability to lift 25 lbs
• Must be legally authorized to work in the United States

Who We Are

SignalRGB is a team of passionate gamers and creators dedicated to merging art and technology. Our team strives to illuminate the gaming world through innovative RGB solutions that inspire and enhance gaming experiences.