Influencer Marketing Specialist

The Zimmerman Agency; Tallahassee (FL); On-site; USD 50,000 - 70,000; Full time

Job summary

A leading agency is seeking an Influencer Specialist to enhance their influencer marketing efforts. The role involves managing campaigns, building relationships with influencers, and analyzing performance metrics. Ideal candidates will have a passion for influencer culture and a strong understanding of digital trends. Join a creative team that values innovation and offers competitive compensation and growth opportunities.

Benefits

Competitive compensation

Growth opportunities

Qualifications

• 2+ years in influencer marketing, social media, or digital marketing.
• Strong knowledge of both paid and non-paid influencer strategies.

Responsibilities

• Develop and manage influencer marketing campaigns across multiple platforms.
• Negotiate contracts and compensation for paid influencer engagements.
• Track and analyze campaign performance.

Skills

Negotiation Skills

Communication

Creativity

Analytical Mindset

Relationship Builder

Tools

AspireIQ

CreatorIQ

Upfluence

Job description

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Sr. Vice President, Human Resources, The Zimmerman Agency, BRIGHT RED

Influencer Specialist

Are you passionate about influencer marketing and driven by creative collaboration? The Zimmerman Agency, an Omnicom Agency is seeking a dynamic Influencer Specialist to join our growing team. If you’re experienced in both paid and non-paid influencer strategies and thrive in a fast-paced environment, we want to hear from you!

What You’ll Do:

• Develop, execute, and manage influencer marketing campaigns across multiple platforms (Instagram, TikTok, YouTube, blogs, etc.).
• Identify, vet, and build relationships with influencers for both paid and organic partnerships.
• Negotiate contracts, deliverables, and compensation for paid influencer engagements.
• Strategically engage and motivate non-paid influencers and brand advocates.
• Collaborate with internal creative, PR, and digital teams to ensure consistent brand messaging.
• Track, measure, and analyze campaign performance, compiling reports and insights.
• Stay ahead of trends in influencer marketing, social media, and digital engagement.

What We’re Looking For:

• Experience: 2+ years in influencer marketing, social media, or digital marketing (agency experience a plus).
• Influencer Savvy: Strong knowledge of both paid and non-paid influencer strategies, platforms, and best practices.
• Relationship Builder: Proven ability to build authentic relationships with influencers and creators.
• Negotiation Skills: Experience negotiating contracts and compensation with influencers and agencies.
• Analytical Mindset: Ability to use analytics tools to track KPIs and optimize campaigns.
• Communication: Excellent written and verbal communication skills.
• Organization: Detail-oriented with outstanding project management and multitasking abilities.
• Creativity: Innovative thinker who brings fresh ideas to the table.
• Tech Skills: Proficiency with influencer platforms/tools (AspireIQ, CreatorIQ, Upfluence, etc.) and major social media channels.
• Passion: A genuine love for influencer culture, brand storytelling, and digital trends.

Bonus Points For:

• Experience working with both micro and macro influencers
• Familiarity with compliance and FTC guidelines
• Content creation or copywriting skills

Why The Zimmerman Agency? You’ll join a creative, passionate team that values innovation and collaboration. We offer competitive compensation, growth opportunities, and a chance to work with an awesome portfolio of brands.

Ready to make your mark in influencer marketing? Apply to [e-mail] with your resume and a brief cover letter/email highlighting your relevant experience!

Seniority level

• Seniority level

  Associate

Employment type

• Employment type

  Full-time

Job function

• Job function

  Advertising

• Industries

  Advertising Services

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