Influencer Marketing Specialist

Zomee; Pompano Beach (FL); Hybrid; USD 50,000 - 90,000; Full time

Job summary

Join a passionate team at a woman-owned company dedicated to empowering mothers through innovative products. As an Influencer Marketing Specialist, you will play a crucial role in connecting the brand with its audience by leveraging the influence of creators. Your expertise in building relationships and executing effective campaigns will help drive awareness and growth. This role offers a dynamic and supportive environment where your contributions will make a real difference in the lives of families. If you're ready to make an impact and thrive in a collaborative culture, this opportunity is perfect for you.

Benefits

Health benefits

Dental benefits

Vision benefits

Paid holidays

Vacation time off

Maternity leave

Paternity leave

Annual incentive bonus

Qualifications

• Experience in influencer marketing with a focus on building relationships.
• Strong communication and negotiation skills are essential.

Responsibilities

• Execute influencer marketing strategies across platforms like Instagram and TikTok.
• Monitor influencer content for brand alignment and compliance.

Skills

Influencer Marketing

Content Strategy

Relationship Building

Data Analysis

Communication Skills

Education

2-5+ years of experience in influencer marketing

Proven success in multi-channel content strategies

Tools

Google Analytics

Aspire

BrandWorks

Job description

At Zomee, we support and empower new moms by providing innovative, helpful, and accessible products that make motherhood easier. Starting with our commitment to nursing mothers through our trusted breast pump medical devices, we aim to grow into a household name that champions the well-being of every mom, delivering solutions that nurture and uplift families worldwide.

Based in Pompano Beach, Florida, Zomee is driven by a passionate team that understands the evolving needs of our customers. We are a woman-owned and family-run business with a strong culture of entrepreneurial spirit and high quality above all else. Join us in our exciting mission to empower and uplift mothers with impactful solutions that make a real difference in the lives of families.

Role Overview:

Zomee is seeking an Influencer Marketing Specialist to join the team. Reporting to the Owned & Earned Content Director, this role builds authentic connections between the brand and its target audience by leveraging the amplification and influence of creators to drive awareness, engagement, and growth for Zomee.

Key Responsibilities:

1. Execute Zomee’s influencer marketing strategy across tiers (macro, micro, nano) and platforms (Instagram, TikTok, YouTube, blogs, etc.)
2. Identify, vet, and build relationships with influencers who align with the brand’s mission, values, and audience
3. Create tailored campaign briefs that inspire influencers while preserving authentic storytelling
4. Own the end-to-end execution of influencer campaigns, from outreach to approvals to go-live
5. Lead day-to-day communication with influencers and/or agents to develop contracts, set expectations, and ensure timelines and deliverables are met
6. Monitor influencer content for brand alignment, FTC compliance, and audience engagement
7. Partner with analytics or growth teams to track KPIs, compile post mortem campaign recaps, and report on ROI (e.g., impressions, reach, engagement, traffic, conversion)
8. Align influencer content with content calendars, product launches, and cultural moments
9. Repurpose top-performing influencer content across paid, owned, and earned channels
10. Stay on top of emerging platforms, creator trends, and cultural conversations to keep the brand relevant

Education/Experience:

1. 2-5+ years of experience in influencer or creator marketing
2. Proven success developing and scaling multi-channel content strategies across owned and earned platforms
3. Proven track record of building influencer programs that drive measurable business results
4. Deep understanding of influencer ecosystems and creator economy platforms (Instagram, TikTok, YouTube, etc.)
5. Strong communication, negotiation, and relationship-building skills
6. Comfortable working with contracts, budgets, and influencer platforms (e.g., Aspire, BrandWorks, etc.)
7. Data-driven mindset with experience using tools like Google Analytics, affiliate links, or promo codes to assess performance
8. Highly organized, self-motivated, and able to juggle multiple partnerships, projects, and priorities

Benefits:

1. Health, Dental, and Vision benefits
2. Paid holidays and vacation time off
3. Maternity and paternity leave benefits
4. Compensation includes annual incentive bonus
5. This is currently an in-office position but we are open to hybrid or remote for the right candidate.

Seniority level:

Mid-Senior level

Employment type:

Full-time

Job function:

Marketing

Industries:

Medical Equipment Manufacturing and Retail Health and Personal Care Products