Senior Manager, Influencer Marketing

Moroccanoil; New York (NY); On-site; USD 100,000 - 150,000; Full time

Job summary

Moroccanoil, a leader in haircare inspired by Mediterranean aesthetics, is seeking an Influencer Manager to scale our creator programs from campaigns to always-on initiatives. You will work cross-functionally to shape strategy, oversee partnerships, and ensure precise execution across multiple workstreams.

The ideal candidate brings 5–7 years in influencer marketing, strong relationship skills, and meticulous project management.

Qualifications

• 5–7+ years in PR or influencer marketing.
• Strong understanding of beauty industry required.
• Proven influencer partnerships at scale.
• Excellent communication and organizational skills.

Responsibilities

• Lead Ambassador and Influencer Programs across campaigns.
• Mentor Influencer Coordinator and oversee priorities.
• Partner with PR, retail, marketing, paid media, and social teams.
• Attend events to strengthen influencer relations.
• Manage multiple campaigns and deadlines with prioritization.
• Develop influencer briefing frameworks for on-brand content.
• Review content for brand alignment and objectives.
• Track contracts and asset usage with proper documentation.
• Coordinate with teams for influencer seeding and launches.

Skills

Influencer marketing

Relationship building

Project management

Cross-functional teamwork

Detail-oriented

Education

Bachelor’s degree or higher

Job description

Inspired by the Mediterranean, Moroccanoil comes to life through our iconic turquoise packaging and signature fragrance, for an exotic experience that transports the senses. Our original Moroccanoil Treatment pioneered oil-infused haircare and sparked global interest in argan oil. At the heart of our brand is the stylist community that inspires us to create effective and easy-to-use products. Today, our mission remains unchanged: to pioneer beauty innovations while making a positive impact. We support animal welfare as a cruelty‑free brand with our PETA Beauty without Bunnies certification and partnership with the Humane Society. Ocean conservation and sustainability are central to us, including our collaboration with Oceana. As our journey continues, we strive to make a meaningful difference in our communities and around the world.

Position Overview

Under the direction of the Senior Director of Social Media & Influencer, the Influencer Manager will work cross‑functionally to lead and scale our influencer programs, driving brand awareness, engagement, and revenue. This role will play a key part in shaping influencer strategy across campaigns, launches, and always‑on initiatives, while ensuring seamless execution across a growing number of workstreams. This candidate has strong experience in influencer marketing, is a natural relationship builder, and brings a high level of organization, professionalism, and attention to detail. They are proactive, solutions‑oriented, and able to manage multiple priorities in a fast‑paced environment.

Tasks and Responsibilities

• Lead the Ambassador and Influencer Programs across campaigns and always‑on initiatives
• Manage and mentor the Influencer Coordinator, providing guidance, prioritization, and oversight
• Partner cross‑functionally with PR, retail, marketing, paid media, and social teams to support influencer needs across key business moments
• Attend events to host partners and strengthen relationships within the influencer community
• Manage multiple campaigns and timelines simultaneously, ensuring strong prioritization and consistent delivery against deadlines
• Manage and evolve the ambassador program and roster of macro, mid‑tier, and micro influencer partners
• Lead creator sourcing, vetting, and relationship management, building a strong and diverse network of talent
• Develop and maintain long‑term, high‑value partnerships with creators and talent teams
• Serve as a key point of contact for influencer partnerships, ensuring clear communication across internal and external stakeholders
• Partner cross‑functionally to manage content requests featuring ambassador partners across campaigns and initiatives
• Develop and lead influencer briefing frameworks, creating clear, strategic briefs that support high‑quality, on‑brand content and efficient execution
• Review content deliverables and provide feedback to ensure alignment with brand guidelines and campaign objectives
• Communicate updates and changes across internal teams and external partners
• Track contracts, usage rights, and deliverables, ensuring all assets are properly documented and shared
• Organize regular program reviews to assess performance and identify opportunities for optimization
• Support alignment with international partners by sharing updates on strategy, seeding efforts, and results
• Lead large‑scale influencer seeding initiatives, managing expanded creator lists and ensuring seamless execution across high‑volume sends
• Oversee influencer collective, identifying new talent and maintaining an active, engaged creator network
• Build and nurture strong relationships with influencers through consistent communication and outreach
• Partner with cross‑functional teams to develop creative mailers aligned with brand priorities and launches
• Ensure all materials sent to partners are consistent with brand guidelines and messaging
• Partner with warehouse and operations teams to ensure accurate and timely fulfillment of all influencer sends

Qualifications

• Bachelor’s degree or higher
• 5–7+ years of experience in Public Relations, Influencer Marketing, or related experience
• Strong understanding of and passion for the beauty industry
• Proven experience managing influencer partnerships, negotiations, and campaigns at scale
• Strong project management skills with the ability to manage multiple timelines and priorities simultaneously
• Highly organized with strong attention to detail
• Excellent verbal and written communication skills
• Ability to work cross‑functionally and represent the team with a high level of professionalism
• Experience managing or mentoring junior team members preferred
• Driven self‑starter able to take initiative in a fast‑paced environment
• Beauty experience required

Equal Opportunity Statement

This employer is an Equal Opportunity Employer and prohibits discrimination and harassment of any kind. All employment decisions are based on business needs, job requirements, and individual qualifications, without regard to race, color, religion, sex (including pregnancy, sexual orientation, or gender identity), national origin, age, disability, genetic information, veteran status, or any other protected status under federal, state, or local law. We are committed to fostering an inclusive workplace where all individuals feel respected, valued, and empowered.