Influencer Marketing Coordinator

Slate; Troy (MI); On-site; USD 55,000 - 75,000; Full time

Job summary

Slate is seeking a highly organized Influencer Marketing Coordinator to support our creator and influencer programs, handling outreach through content delivery and reporting.

You will identify talent across automotive, lifestyle, DIY and related communities, manage outreach, timelines, and partner relationships in a fast-paced startup.

Applicants must be authorized to work in the United States; the role offers opportunities to shape Slate's creator-driven narrative and impact across platforms.

Qualifications

• 1–3 years of experience in influencer marketing, social media, public relations, talent relations, experiential marketing, or a related field.
• Experience supporting influencer campaigns or creator partnerships from outreach through execution and reporting.
• Strong knowledge of Instagram, TikTok, YouTube, and emerging social platforms; understanding how content varies across platforms.
• Excellent written and verbal communication skills for professional interactions with creators and partners.
• Strong organizational and project management skills with attention to detail and follow-through.

Responsibilities

• Support day-to-day execution of influencer campaigns, creator partnerships, events, vehicle experiences, and always-on programs.
• Research, identify, and vet creators across automotive, lifestyle, DIY, design, technology, entertainment, small business, and other connected communities.
• Manage creator outreach, communications, follow-ups, scheduling, and relationship details throughout the partnership lifecycle.
• Coordinate campaign logistics including creator travel, events, product shipments, content capture, and on-site support.
• Develop creator briefs, campaign materials, shot lists, and production schedules.
• Review creator concepts and content for alignment with objectives, brand guidelines, and deliverables.
• Monitor posts to ensure proper tagging, disclosures, and calls to action.
• Collect campaign results and work with analytics partners to inform future creator selections.

Skills

Influencer marketing

Social media

Public relations

Project management

Communication

Tools

Excel

Google Sheets

PowerPoint

Google Slides

Project management tools

Job description

About Slate

At Slate, we’re building safe, reliable vehicles that people can afford, personalize and love—and doing it here in the USA as part of our commitment to reindustrialization. The spirit of DIY and customization runs throughout every element of a Slate, because people should have control over how their trucks look, feel, and represent them.

WHO WE ARE LOOKING FOR

We are looking for a highly organized, culturally curious Influencer Marketing Coordinator to support Slate’s growing creator and influencer programs. This role will help execute partnerships from initial research and outreach through content delivery, campaign tracking, and reporting.

The ideal candidate understands creator culture, has strong instincts for identifying talent across a wide range of communities, and is excited to build relationships with creators who can bring Slate’s story to life. They are detail-oriented, proactive, and comfortable managing multiple campaigns, timelines, and stakeholders in a fast-paced startup environment.

WHAT YOU GET TO DO

• Support the day-to-day execution of influencer campaigns, creator partnerships, events, vehicle experiences, and always-on programs.
• Research, identify, and vet creators across automotive, lifestyle, DIY, design, technology, entertainment, small business, and other culturally relevant communities.
• Manage creator outreach, communications, follow-ups, scheduling, and relationship details throughout the partnership lifecycle.
• Coordinate campaign logistics, including creator travel, event attendance, product or material shipments, content capture, and on-site support.
• Support the development of creator briefs, campaign materials, shot lists, and production schedules.
• Review creator concepts and content submissions for alignment with campaign objectives, brand guidelines, platform requirements, and agreed-upon deliverables.
• Monitor creator posts to ensure content is published accurately, on time, and with the correct tags, links, disclosures, and calls to action.
• Collect campaign results and work closely with analytics partners to support reporting, identify key learnings, and inform future creator selections.
• Monitor social platforms, emerging creators, internet culture, and content trends to identify timely opportunities for Slate.

WHAT YOU BRING TO THE TEAM

• 1–3 years of experience in influencer marketing, social media, public relations, talent relations, experiential marketing, or a related field.
• Experience supporting influencer campaigns or creator partnerships from outreach through execution and reporting.
• Strong knowledge of Instagram, TikTok, YouTube, and emerging social platforms, including an understanding of how creator content and communities differ across each.
• Excellent written and verbal communication skills, with the ability to represent Slate professionally in creator and partner interactions.
• Strong organizational and project management skills, with exceptional attention to detail and follow-through.
• Proficiency in Excel, Google Sheets, PowerPoint, Google Slides, and project management tools.
• Familiarity with influencer marketing and social analytics platforms such as CreatorIQ, Sprout Social, or similar tools is a plus.
• Comfort working in a fast-paced startup environment where priorities can evolve quickly.
• Passion for creators, social media, internet culture, and the communities shaping culture both online and offline.

WORK AUTHORIZATION REQUIREMENT

Applicants must be authorized to work in the United States on a permanent basis. We are unable to offer visa sponsorship at this time.

WHY JOIN TEAM SLATE?

At Slate, we’re fueled by grit, determination, and attention to detail. The start-up spirit of ingenuity and resourcefulness move our business forward. Team Slate fosters a culture of excellence, innovation, and mutual respect, and is motivated by shared principles.

• Safety First
• Delight Customers
• One Team
• Relentless Improvement
• Fast, Frugal, and Scrappy
• Respectful Collaboration
• Positive Legacy

WE WANT TO WORK WITH PEOPLE THAT REFLECT THE COMMUNITIES IN WHICH WE OPERATE.

Slate is proud to be an Equal Employment Opportunity and Affiliation? We do not discriminate based upon race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, veteran status, marital status, parental status, cultural background, organizational level, work styles, tenure and life experiences. Or for any other reason.

Slate is committed to providing reasonable accommodation for qualified individuals with disabilities in our job application procedures. If you need assistance or an accommodation due to a disability, you may contact us at [e-mail].