Influencer Marketing Architect: Scale Paid Creator Programs

Noom US; Princeton (NJ); Hybrid; USD 107,000 - 140,000; Full time

Benefits offered by this job

401(k) with company match

Stock awards

Performance-based bonus

Paid parental leave

Summer Fridays

Summer Break week

Job summary

Noom is seeking an Influencer Marketing Manager to build and scale a creator program across Instagram, YouTube, and TikTok. You will own the end-to-end process—from sourcing and outreach to rights management and paid campaigns—while ensuring compliance and strong partner relations.

The role operates on a hybrid model with NYC/Princeton locations. As a strategic operator, you will manage CreatorIQ, collaborate with Brand Media, Growth, and Creative teams, and lead budget, contracts, and payments.

Qualifications

• 6+ years of influencer/creator marketing experience.
• Proven track record running creator content in paid campaigns.
• Strong relationship-building and negotiation with creators.
• Experience sourcing, contracting, and managing creators on Instagram, YouTube, TikTok.
• Knowledge of FTC health advertising compliance.
• Experience managing budgets, invoices, and vendor payments.
• Familiarity with health/GLP-1 creator landscape is a plus.

Responsibilities

• Refine and scale Noom’s influencer operating model end-to-end—from sourcing and eligibility (product quiz) to VIP fulfilment and payment.
• Own creator sourcing and outreach at scale; manage day-to-day relationships with new prospects and roster.
• Run the program with a paid-first mindset, securing content and usage rights for paid campaigns.
• Expand the program beyond Instagram to YouTube and TikTok; identify creators for each platform.
• Own and manage the CreatorIQ platform—roster management, workflows, and reporting.
• Partner with Brand Media, Growth Marketing, and Creative to align content with brand and DR goals.
• Work with Creative to slice and repurpose rights-cleared content into assets.
• Manage the influencer budget, contracts, invoices, and payments; ensure reconciliation.
• Report asset performance and feedback into sourcing and briefing.
• Ensure FTC disclosure and health advertising compliance with Legal.
• Stay ahead of creator, platform, and cultural trends to keep Noom’s program fresh and competitive.

Skills

Influencer marketing

Paid social

Relationship building

Budget management

Data-driven

Tools

CreatorIQ

Job description

Noom is seeking an Influencer Marketing Manager to build and scale a creator program across Instagram, YouTube, and TikTok. You will own the end-to-end process—from sourcing and outreach to rights management and paid campaigns—while ensuring compliance and strong partner relations.

The role operates on a hybrid model with NYC/Princeton locations. As a strategic operator, you will manage CreatorIQ, collaborate with Brand Media, Growth, and Creative teams, and lead budget, contracts, and payments.