Influencer Engagement Lead for Social Change Campaigns

Planned Parenthood Federation of America; Washington; On-site; USD 85,000 - 90,000; Full time

Job summary

Planned Parenthood Federation of America is seeking an Influencer Engagement Manager to lead influencer partnerships and digital creator programs in support of social-first campaigns. The role emphasizes building relationships with creators, translating organizational priorities into compelling content opportunities, and advancing social change through digital storytelling.

You will collaborate with internal teams and external partners, manage campaign operations, and ensure equitable, compliant

Qualifications

• 3–5 years of influencer marketing, content strategy, and/or digital partnerships.
• Strong understanding of influencer culture, platforms, and audience resonance.
• Experience developing social-first creative concepts and briefs.
• Strong writing and project-management skills for fast-paced work environments.

Responsibilities

• Manage paid and organic influencer efforts from brief to publication.
• Identify and vet influencer partners across TikTok, Instagram, YouTube, and emerging platforms.
• Develop clear briefs translating priorities into platform-specific content opportunities.
• Draft and manage influencer newsletters and communications.
• Coordinate creator communications, campaigns, and collaborations.
• Maintain creator databases, partner records, and campaign-tracking systems.
• Support contract administration and vendor management across influencer partnerships.

Skills

Influencer marketing

Content strategy

Digital partnerships

Social media

Campaign management

Writing

Job description

Planned Parenthood Federation of America is seeking an Influencer Engagement Manager to lead influencer partnerships and digital creator programs in support of social-first campaigns. The role emphasizes building relationships with creators, translating organizational priorities into compelling content opportunities, and advancing social change through digital storytelling.

You will collaborate with internal teams and external partners, manage campaign operations, and ensure equitable, compliant