Influencer Campaigns Lead (Hybrid NYC)

thenewgen; New York (NY); Hybrid; USD 85,000 - 95,000; Full time

Job summary

NewGen is seeking a permanent, full-time Influencer Manager in New York, hybrid (remote considered for US-based candidates). You will lead live influencer and creator campaigns, responsible for end-to-end delivery, from casting to reporting, for a fast-moving client roster.

You will work with senior influencer leads and cross-functional teams to bring structure, pace, and creator know-how to campaigns, focusing on relationships, cultural relevance, and high-impact partnerships.

Qualifications

• 4-5+ years' experience in influencer marketing or creator partnerships.
• Experience managing influencer campaigns end-to-end, from casting through to reporting.
• Strong existing relationships with creators, agents, and talent managers.
• Confidence negotiating fees, usage rights, and contract terms.
• Comfortable using influencer and project management tools/platforms.
• Strong organisational skills and the ability to manage multiple workstreams under tight timelines.
• A collaborative mindset and the ability to get up to speed quickly.

Responsibilities

• Lead end-to-end campaign delivery - Own briefing, casting, contracting, content review, posting, and reporting, keeping every workstream on track and on time.
• Source and vet creators - Identify and evaluate influencers and creators against brief requirements, from micro to top-tier talent.
• Own day-to-day creator relationships - Communicate with creators, agents, and managers to keep partnerships smooth, professional, and on schedule.
• Support negotiations and contracting - Assist with fee negotiations, usage rights, and contract terms, working within agreed budgets.
• Coordinate across teams - Partner with strategy, creative, and account teams to keep influencer workstreams integrated into the wider campaign.
• Report on performance - Track and report on campaign delivery and performance metrics for internal and client review.

Skills

Influencer marketing

Campaign management

Relationship management

Negotiation

Project management

Organizational skills

Tools

Influencer platforms

Job description

NewGen is seeking a permanent, full-time Influencer Manager in New York, hybrid (remote considered for US-based candidates). You will lead live influencer and creator campaigns, responsible for end-to-end delivery, from casting to reporting, for a fast-moving client roster.

You will work with senior influencer leads and cross-functional teams to bring structure, pace, and creator know-how to campaigns, focusing on relationships, cultural relevance, and high-impact partnerships.