Industry Principal, Multifamily

rilla.com; New York (NY); On-site; USD 150,000 - 210,000; Full time

Benefits offered by this job

Medical insurance

Dental insurance

Vision insurance

401(k) retirement plan

Relocation assistance

Rent stipend

Equity

Learning stipend

Onsite meals/office perks

Job summary

Rilla, a fast-growing NYC-based company, seeks a multifamily market leader to scale our presence in the sector. You’ll travel heavily, speak at industry events, and engage operators to demonstrate value from our AI sales coaching product.

You’ll partner with the CEO and Head of Market Development to drive market progress, build partnerships, and deliver compelling reports and case studies to operators.

Qualifications

• Deep multifamily experience and a network of operators, vendors, and industry connections (10+ years preferred).
• Comfortable on stage, on webinars, or at dinners; people remember you.
• You have sold, coached, or worked with leasing teams and understand the tour > lease journey.
• You turn data into stories: reports and case studies operators actually want to read.
• You build partnerships where both sides win.
• You’re onsite with customers rather than behind a desk.
• You thrive in a fast-paced environment and ship in days, not quarters.

Responsibilities

• Be the face of Rilla in multifamily: speak at events, facilitate webinars, and host operator events (travel >60%).
• Collaborate with Sales and CS to deliver value to operators: onsite visits, calls, and enablement.
• Create reports and case studies with the Growth team for operators.
• Develop deeper partnerships with vendors in the space.
• Work directly with the CEO and Head of Market Development on market progress.

Skills

Public speaking

Networking

Sales coaching

Event planning

Client relationship

Job description

A FOUNDATIONAL COMPANY

Rilla is on a mission to index the offline world.

We’ve built the most fun way to get better at Sales, with over 2000 customers like The Home Depot, KKR, Neighborly, and PulteGroup using Rilla for AI sales coaching.

This year, we entered multifamily and fell in love. We’re scaling fast with 50+ operators like Crescent Communities https://www.crescentcommunities.com/, CIG Communities https://www.cigcommunities.com/, Heritage Properties, and Carbon Thompson, coaching 100x more and seeing up to 40% higher tour → lease conversion.

We’re backed by Google Ventures, Bessemer Ventures, Crew Capital, and Broom Ventures, among others.

We’re a team of builders based in NYC who obsess over our customers, move fast, and aren’t afraid to fail.

If you want to help multifamily operators recapture millions in NOI by coaching their teams more effectively, Rilla is the place to do it

THE ROLE

Think Virginia Love https://linkedin.com/in/vcloveatlanta for Entrata. You’ll be the face of Rilla in multifamily, working directly with our CEO, Sebastian, and Head of Market Development, Lisha, on market progress.

You’ll have a massive unfair advantage: a brand our customers already love, NPS higher than the iPhone, and a product that sells itself once people see it.

This didn’t happen by accident. We think most B2B software sucks, and the way it markets itself sucks even more. Our heroes are the consumer companies that capture attention and deliver some of the most widely used products in the world.

Just because contracts are signed and people have to use software for work doesn’t mean we can’t bring the same care and creativity as Apple or Nike.

You’ll join one of the fastest-growing startups in the world while it’s still early, with equity in a company whose growth is proven and whose future doesn’t depend on anyone else’s funding

WHAT YOU’LL DO

• Be the face of Rilla in multifamily: speak at industry events, facilitate webinars, and host operator events and dinners (you will be traveling >60% of the time)
• Work with Sales and CS to build and deliver value to multifamily operators: onsite visits, calls, and sales and CS enablement
• Work with the Rilla growth team to build reports and case studies to share with operators
• Build deeper win-win partnerships with other vendors in the space
• Work directly with our CEO and Head of Market Development on market progress

WHO YOU ARE

• A customer obsessive. Someone who deeply cares about delighting clients and solving their pains, not about vanity metrics.
• An infinite learner. You are always looking to learn more and learn faster. You feel uneasy when you get complacent, and you’re constantly seeking discomfort.
• A team player. You love giving and receiving feedback and learning and growing as a team.
• Unafraid of failure. You take risks. You see failure as an opportunity to learn, grow, and be better the next time. In a weird way, you trick your brain into being excited when you fail because it means you get a new opportunity to learn more.
• Affinity for the unconventional. You get a kick out of rejecting conventional wisdom. And you’re not afraid to try weird, crazy, and quite possibly stupid ideas.
• Extremely focused. You practice extreme focus in everything you do. You’re always looking to prioritize your time and resources to maximum efficiency.

WHAT YOU NEED

• Deep multifamily experience and a network of operators, vendors, and industry connections you can bring with you (10+ years preferred)
• You’re comfortable on stage, on a webinar, or at a dinner table, and people remember you
• You’ve sold, coached, or worked alongside leasing teams and understand the tour > lease journey
• You turn data into stories: reports and case studies operators actually want to read
• You build partnerships where both sides win
• You’d rather be onsite with a customer than behind a desk
• A hunger for a fast-paced environment where you ship in days, not quarters

BENEFITS

• Medical, dental, and vision insurance
• Breakfast, lunch, dinner, and snacks at the office
• 401(k) retirement plan
• Wellness / Gym benefits
• Commuter benefits
• Relocation assistance
• Equity
• Take what you need paid time off, not accrual-based
• $1,000 stipend for learning and personal growth
• $1,500 a month rent stipend
• Tech equipment
• Unlimited token budget