Industry Partner Experience and Business Development Lead

Penn State; Northern (KY); Hybrid; USD 91,000 - 137,000; Full time

Benefits offered by this job

75% tuition discount

Job summary

Penn State's Office of the Senior Vice President for Research seeks an experienced Industry Partner Experience and Business Development Lead to expand industry engagement. The role, titled Industry Relations Coordinator - Senior Professional, focuses on identifying partners, building early relationships, and guiding companies to discover Penn State's research strengths.

You will lead digital and human touchpoint enhancements, manage lead generation and CRM workflows, and supervise staff and

Qualifications

• Master's degree required.
• 6+ years of relevant experience; or an equivalent combination.
• Background checks required; sponsorship not provided.

Responsibilities

• Industry Partner Development: identify and cultivate prospective industry partners and lead nurturing.
• Partner Experience and Engagement: enhance discovery and engagement across digital and human touchpoints.
• Lead Generation and Digital Engagement: optimize CRM-driven lead routing and digital campaigns.
• Strategic Projects and Change Management: lead initiatives to strengthen digital infrastructure.
• Business Development Systems: improve processes and workflows in support of engagement and revenue.

Skills

Strategic marketing

Digital engagement

User experience

Industry relations

Business development

Lead generation

Stakeholder management

Cross-functional collaboration

Project leadership

Presentations

Education

Master's Degree

Tools

CRM platforms

Job description

The **Office of the Senior Vice President for Research at Penn State** seeks an experienced, collaborative professional to join its Research Business Development team as the **Industry Partner Experience and Business Development Lead**. This position will be filled as **Industry Relations Coordinator - Senior Professional**. This role will expand Penn State's industry engagement by identifying and attracting prospective partners, building early-stage relationships, and enhancing how companies discover and engage with the University's research enterprise.## ## Responsibilities: * Industry Partner Development: Identify, attract, and cultivate prospective industry partners through market intelligence, audience segmentation, strategic marketing, targeted outreach, networking, and other business development activities. Develop lead-nurturing strategies that progress prospects from initial interest to meaningful engagement with Penn State researchers and units.* Partner Experience and Engagement:Lead and enhance the industry partner experience across digital and human touchpoints by evaluating how companies discover Penn State expertise, technologies, facilities, and partnership opportunities, and implementing improvements that increase accessibility, responsiveness, and ease of engagement.* Lead Generation and Digital Engagement: Develop and optimize lead-generation and partner-engagement pathways, including websites, landing pages, forms, CRM-integrated processes, lead routing, follow-up workflows, digital campaigns, and related engagement channels.* Strategic Projects and Change Management: Lead strategic projects and change-management initiatives that strengthen Penn State's industry-facing digital infrastructure, including project planning, stakeholder coordination, implementation, and user training.* Business Development Systems and Process Improvement: Manage and continuously improve business development platforms and processes by assessing needs, identifying gaps, defining requirements, establishing workflows, and implementing solutions that support industry engagement and revenue-generating activities.* Industry-Facing Communications and Content: Create presentations, content, and engagement materials that communicate Penn State's research strengths, technologies, facilities, and partnership opportunities.* Supervision and Vendor Management: Supervise assigned staff and student employees and manage relationships with external vendors supporting marketing, digital development, and industry engagement initiatives.* Digital Experience Quality and Accessibility: Ensure accessibility, usability, and quality across industry-facing digital resources and experiences in alignment with University standards. ## Skills and Experience: * Strategic marketing, digital engagement, and user experience* Industry relations, business development, and external partner engagement* Relationship marketing, lead generation, and lead nurturing* CRM and business development platforms* Stakeholder management and cross-functional collaboration* Project leadership and change management* Presentation development, facilitation, and partner-facing communications Candidates should be able to independently address moderately complex strategic and operational challenges, develop innovative solutions, manage multiple stakeholders, and translate market and user insights into effective engagement strategies. ## **Work Arrangement:** This position can operate remotely within eligible states in the US. Standard work timings will be in EST.## ## The Opportunity:Penn State's extensive research enterprise offers industry partners access to a broad range of disciplines, technologies, facilities, and expertise. This role provides an opportunity to shape how companies experience Penn State research, from initial awareness through early relationship development, while helping create a more strategic, connected, and effective approach to attracting, engaging, and supporting industry partners. **MINIMUM EDUCATION, WORK EXPERIENCE & REQUIRED CERTIFICATIONS**Master's Degree6+ years of relevant experience; or an equivalent combination of education and experience acceptedRequired Certifications:None### **BACKGROUND CHECKS/CLEARANCES**Employment with the University will require successful completion of background check(s) in accordance with University policies.### Penn State does not sponsor or take over sponsorship of a staff employment Visa. Applicants must be authorized to work in the U.S. **SALARY & BENEFITS**The salary range for this position, including all possible grades, is $91,488.00 - $137,280.00. Salary Structure - Information on Penn State's salary structure Penn State provides a competitive benefits package for full-time employees designed to support both personal and professional well-being. In addition to comprehensive medical, dental, and vision coverage, employees enjoy robust retirement plans and substantial paid time off which includes holidays, vacation and sick time. One of the standout benefits is the generous 75% tuition discount, available to employees as well as eligible spouses and children. For more detailed information, please visit our Benefits Page.