Industry Engagement Strategist

STV Incorporated; New York (NY); Hybrid; USD 150,000 - 171,000; Full time

Benefits offered by this job

Health insurance

Dental insurance

Vision insurance

401(k) Plan

Paid Time Off

Job summary

STV Incorporated in New York, NY is seeking an Industry Engagement Strategist to lead the firm’s approach to conferences, sponsorships, memberships, speaking opportunities and strategic industry relationships. Hybrid role based in New York City, reporting to the Communications team.

You will partner with leadership to set priorities, evaluate opportunities, and coordinate across Communications, Sales, Marketing, and Business Development to maximize visibility and business growth.

Qualifications

• Bachelor’s degree in communications, marketing, business, public relations, event management or a related field.
• Five or more years of experience in communications, marketing, industry relations, business development, experiential marketing, strategic events, association management or related discipline.
• Experience managing conferences, exhibits, sponsorships, memberships, external partnerships, speaking programs and complex event deliverables.
• Demonstrated ability to build repeatable processes, manage budgets and vendors, coordinate across functions and deliver under deadlines.
• Strong strategic thinking, business judgment, project management and relationship-building skills.
• Excellent written and verbal communication skills and attention to detail.

Responsibilities

• Develop and manage a firmwide industry engagement strategy aligned with STV’s priorities.
• Establish annual priorities, participation plans and clear business objectives for priority organizations and events.
• Evaluate opportunities and recommend where STV should invest, expand or redirect involvement.
• Identify purpose, target relationships and expected outcomes for engagements.
• Manage centralized process for identifying and tracking speaking opportunities.
• Coordinate abstracts, submissions, approvals and deadlines with executives and SMEs.
• Prepare speakers and extend opportunities through thought leadership, media, and channels.
• Identify relevant committees and leadership roles to advance visibility and relationships.
• Lead end-to-end planning for conferences, sponsorships and partnerships with budgets and timelines.
• Translate sponsorship packages into activation plans and manage deliverables and inventory.
• Establish intake process for event requests and manage exceptions.
• Coordinate pre-event planning with participants and conduct post-event debriefs.
• Track budgets, invoicing and deliverables; maintain visibility into inventory.
• Develop measures of value and reporting for outcomes and actions.
• Build knowledge about which engagements create strategic value.

Skills

Strategic thinking

Project management

Relationship-building

Communication skills

Education

Bachelor's degree in communications, marketing, business, public relations, event management or related field

Job description

STV is seeking an Industry Engagement Strategist to lead the firm’s approach to conferences, sponsorships, memberships, speaking opportunities and strategic industry relationships. This position is designated as hybrid (3 days week/in office) and will be based in our New York, NY office. As part of STV’s Communications team, this role will work closely with business leaders, Sales, Marketing and Business Development to ensure STV’s industry engagements support business priorities, strengthen the firm’s reputation and create meaningful opportunities for visibility, relationships and growth. The strategist will serve as the firmwide point of coordination for STV’s priority industry engagement portfolio, bringing greater focus, consistency and accountability to how opportunities are selected, funded, planned, executed and evaluated.

Key Responsibilities

Strategy and planning

• Develop and manage a firmwide industry engagement strategy aligned with STV’s business, brand and reputation priorities.
• Partner with business leaders, Sales, Marketing and Business Development to establish annual priorities, participation plans and clear business objectives for priority organizations and events.
• Evaluate conferences, sponsorships, memberships and partnership opportunities, and recommend where STV should invest, expand or redirect involvement.
• Apply strategic rigor into the firm’s industry engagement strategy by identifying a defined purpose, target relationships, appropriate participants and expected outcomes for engagements.

Speaking opportunities and executive visibility

• Manage a centralized process for identifying and tracking calls for speakers, panels and presentations.
• Proactively review priority conference agendas and association opportunities to identify STV speakers, committee participation and visibility opportunities.
• Match opportunities with STV executives and subject matter experts and coordinate abstracts, submissions, approvals and deadlines.
• Partner with Communications colleagues to prepare speakers and extend opportunities through thought leadership, media, social and other channels.
• Identify relevant committees, boards and industry leadership roles that advance executive visibility, market positioning and strategic relationships.

Conferences, sponsorships and experiential marketing

• Lead end-to-end planning and coordination for priority conferences, sponsorships and association partnerships, including objectives, participants, timelines, responsibilities, budgets and follow-up.
• Manage sponsorship benefits and brand deliverables, including exhibits, booth assets, signage, advertisements, registrations, attendee lists, hospitality, promotional items and related materials.
• Translate sponsorship packages into practical activation plans that use available benefits intentionally rather than treating participation as a logistics exercise.
• Establish lead-time expectations and a clear intake process for event, exhibit, promotional and special-material requests; manage late-breaking requests and trade-offs directly.
• Coordinate pre-event planning with business participants to identify priority clients, partners, pursuits and relationship goals, and facilitate post-event debriefs to capture results and next actions.

Memberships and association relationships

• Manage memberships connected to STV’s priority industry engagement portfolio, including renewals, membership structures, authorized participants, account contacts, key dates, available benefits and current organizational records.
• Serve as STV’s primary point of contact for designated industry organizations across memberships, sponsorships, exhibits, speaking opportunities and related engagement.
• Maintain continuity when internal contacts change by documenting association contacts, membership identifiers, participation rules and other core account information.
• Help employees and business leaders leverage relevant training, publications, networking, committee, leadership and membership benefits.

Budgets, inventory and financial accountability

• Track approved budgets, sponsorship commitments, invoices and deliverables.
• Maintain visibility into promotional inventory used for conferences and sponsorships; establish thresholds for standard inventory, special requests and large-volume orders.

Measurement and continuous improvement

• Develop practical measures of value tied to stated objectives, including relationships advanced, teaming or pursuit activity, leadership visibility, speaking placements, benefit utilization and documented follow-up.
• Create a consistent pre-event and post-event reporting approach that assigns business participants responsibility for documenting outcomes and next steps.
• Compare expected outcomes, actual results and total investment to inform future recommendations.
• Build institutional knowledge about which organizations, events and activation approaches produce strategic value and which should be reduced or eliminated.

Qualifications

• Bachelor’s degree in communications, marketing, business, public relations, event management or a related field.
• Five or more years of experience in communications, marketing, industry relations, business development, experiential marketing, strategic events, association management or a related discipline.
• Experience managing conferences, exhibits, sponsorships, memberships, external partnerships, speaking programs and complex event deliverables.
• Demonstrated ability to build repeatable processes, manage budgets and vendors, coordinate across functions and deliver under firm deadlines.
• Strong strategic thinking, business judgment, project management and relationship-building skills.
• Excellent written and verbal communication skills and exceptional attention to detail.
• Ability to influence leaders, challenge low-value requests constructively and clarify ownership in a complex organization.
• Experience in the architecture, engineering and construction industry or another professional services environment preferred.
• Ability to travel for selected conferences, meetings and events as needed.

Success in This Role Success will be measured by stronger alignment between industry engagement and STV’s business and reputation priorities; more disciplined investment decisions; reliable management of priority memberships and association relationships; earlier, more coordinated planning; clear funding ownership; stronger use of sponsorship and membership benefits; increased visibility for STV leaders and subject matter experts; documented business follow-through; and clearer evidence of which industry investments create value.

Compensation Range: $149,671.54 - $171,053.19

STV offers the following benefits

• Health insurance, including an option with a Health Savings Account
• Dental insurance
• Vision insurance
• Flexible Spending Accounts (Healthcare, Dependent Care and Transit and Parking where applicable)
• Disability insurance
• Life Insurance and Accidental Death & Dismemberment
• 401(k) Plan
• Retirement Counseling
• Employee Assistance Program
• Paid Time Off
• Paid Holidays
• Back-Up Dependent Care
• Parental Leave
• Continuing Education Program
• Professional Licensure and Society Memberships

The listed pay range is STV’s good-faith salary estimate for this position. Please note that the final salary offered for this position may be outside of this published range based on many factors, including but not limited to geography, education, experience, and/or certifications.

STV is committed to paying all of its employees in a fair, equitable, and transparent manner.

Not sure this role is the perfect match? We know great candidates don’t always meet every qualification, and research shows women and people of color are less likely to apply unless they do.

STV is one of the top infrastructure-focused professional services firms in North America. Founded in 1912, STV advises, plans, designs, engineers and delivers the infrastructure that powers local economies, including transportation systems, buildings, water and other facilities. Headquartered in New York City, the company has more than 65 offices and 3,400 employees who reimagine the solutions and structures that connect our communities. The firm is ranked 32nd in Engineering News-Record’s Top 500 Design Firms survey and is 10th in its transportation category. STV is deeply committed to investing in its people and creating a world-class employee experience. We are passionate about mentoring, coaching and cultivating our talent because we know they are destined to become the next generation of industry leaders. We’re also committed to delivering formative career experiences – and we do that by providing challenging and unique work experiences, by mapping multiple ways to advance (beyond the traditional career ladder!) and by recognizing those who successfully chart new and exciting paths for the firm.

We value a wide range of perspectives and experiences, without regard to any factor or characteristic, regardless of whether it is a category protected by federal, state and/or local law, making them an integral part of how we work. Our approach ensures that every individual is respected, heard, and given opportunities to contribute meaningfully. We remove barriers and create pathways for growth, embedding fairness into our daily operations.

Learn more atstvinc.com.

STV provides equal employment opportunities to all qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, protected veteran or disabled status, or genetic information.