Industrial Material Handling Demand Generation Specialist

Raymond of New Jersey; Cranbury Township (NJ); On-site; USD 65,000 - 95,000; Full time

Job summary

Raymond of New Jersey, LLC is seeking an energetic Marketing Specialist to design and execute demand generation strategies for our material handling offerings. You will manage email campaigns, CRM operations, and website/content updates while producing channel-ready content with a social-first mindset.

You will align with sales to ensure campaigns meet goals, monitor dashboards for performance, refresh collateral, and maintain brand consistency in a fast-moving environment.

Qualifications

• BA/BS in Marketing, Business, or related discipline.
• 2–5 years in marketing; industrial/material handling sector preferred.
• Fluency with digital marketing tools and techniques.

Responsibilities

• Design demand generation strategies for material handling offerings.
• Investigate customer pain points, market trends, and competitive field.
• Produce channel-ready content with a social-first mindset.
• Own end-to-end email campaigns, CRM ops, and website/content updates.
• Align with sales to map campaigns to goals and initiatives.
• Monitor dashboards and attribution to optimize performance.
• Provide sales support and contribute to project management.
• Refresh collateral and safeguard brand consistency.

Skills

Demand generation

CRM

Email marketing

Content management

Analytics

Brand management

Collaboration with sales

Graphic design basics

Education

Bachelor’s degree in Marketing or related

Tools

Salesforce

Adobe Creative Suite

Canva

WordPress

Google Analytics

E-mail automation tools

Job description

Can you turn market insight into measurable demand?If you thrive on building pipeline for industrial solutions and know how to orchestrate campaigns across CRM, email, web, and social, you’ll feel right at home in Cranbury, NJ.You will tackleDesigning demand generation strategies to promote material handling offerings.Investigating customer pain points, market trends, and the competitive field.Producing channel-ready content (with a social-first mindset when appropriate).Owning end-to-end email campaign execution, CRM ops, e‑mail automation, and website/content management updates.Aligning with sales to ensure campaigns map to goals and initiatives.Monitoring dashboards and attribution to optimize performance.Providing sales support and contributing to project management.Refreshing collateral and safeguarding brand consistency.What you bringBA/BS in Marketing, Business, or related discipline.2–5 years in marketing; experience in material handling or industrial sectors preferred.Fluency with digital marketing tools and techniques.Exceptional written and verbal communication.Experience with CRM data, campaign attribution, dashboards, e‑mail automation, web‑content systems, and conversion/engagement reporting.Graphic design software and marketing automation proficiency is a plus.Ability to operate independently and collaborate in a fast-moving environment.Editorial skill to write/edit customer-facing content that fits the brand.Analytical rigor and meticulous attention to detail.Capacity to manage multiple projects and partner across sales, service, parts, operations, and executive teams.ToolboxAdobe Creativecampaign executionCanvaCRM datadashboardse-mail automationmaintain brand consistencymultiple projectspower pointsalesforceweb-contentwrite and edit customer-facing materialLocation & scheduleOn-site in Cranbury, NJ. Monday–Friday, 8:00 a.m.–5:00 p.m.Equal OpportunityRaymond of New Jersey, LLC is an equal opportunity employer. All aspects of employment including the decision to hire, promote, discipline, or discharge, are based on merit, competence, performance, and business needs. We do not discriminate on the basis of race, color, religion, marital status, age, national origin, ancestry, physical or mental disability, medical condition, pregnancy, genetic information, gender, sexual orientation, gender identity or expression, veteran status, or any other status protected under federal, state, or local law.