Industrial Content Marketing Writer

Bostik; Wauwatosa (WI); On-site; USD 65,000 - 85,000; Full time

Job summary

The Content Marketing Writer position at Bostik in the Americas Marketing Communications Team develops clear, audience-focused content across ads, newsletters, blogs, case studies, and website content, collaborating with market leaders, product managers, and technical experts.

The ideal candidate translates technical adhesive information into engaging content, manages multiple projects, and ensures brand voice and SEO alignment to support business priorities and the customer journey.

Qualifications

• 2–4 years of professional writing experience in content marketing, copywriting, technical writing, marketing communications, journalism, or a related field.
• 3–5 years of experience writing for B2B, industrial, manufacturing, chemical, adhesive/sealant, or other technical industries preferred.
• Bachelor’s degree in marketing communications, technical writing, digital marketing, journalism, English, marketing, communications, or a related field.
• Content Marketing World courses taken is ideal

Responsibilities

• Develop and apply a deep understanding of assigned business units, market priorities, marketing communications support plans, audience needs, applications, solutions, and related product information.
• Transform complex technical adhesive and sealant information into clear, compelling, audience-focused content that supports marketing, sales, product positioning, and business objectives.
• Write, edit, and refine marketing and technical content across multiple industrial adhesive and sealant markets, including but not limited to flyers, brochures, sell sheets, technical documents, webinar scripts, email copy, website content, landing pages, blog articles, case studies, and other marketing collateral.
• Outline, draft, revise, and deliver assigned content projects on time and in alignment with project objectives, audience needs, channel requirements, and desired outcomes.
• Tailor content for different audience types and stages of the customer journey, including OEMs, converters, end users, distributors, technical decision-makers, and commercial stakeholders.
• Apply brand, voice, tone, messaging, and communication guidelines consistently across all content deliverables, while supporting rebranding initiatives by reviewing and updating existing materials as needed.
• Collaborate with the Digital Marketing team to research and incorporate relevant keywords and SEO best practices into digital and website content to support organic search performance.
• Deliver polished, publication-ready content that is clear, engaging, technically sound, appropriately positioned, and requires minimal edits from reviewers.

Skills

Writing & editing

Content strategy

SEO best practices

B2B writing

Research & interviewing

Cross-functional collaboration

Attention to detail

Independent work

Education

Bachelor's degree in marketing communications or related field

Tools

MS Office

Word

Excel

PowerPoint

Job description

The Content Marketing Writer position at Bostik in the Americas Marketing Communications Team develops clear, audience-focused content across ads, newsletters, blogs, case studies, and website content, collaborating with market leaders, product managers, and technical experts.

The ideal candidate translates technical adhesive information into engaging content, manages multiple projects, and ensures brand voice and SEO alignment to support business priorities and the customer journey.