Inbound Marketing Specialist

General Wholesale Inc; Southfield (MI); On-site; USD 50,000 - 70,000; Full time

Job summary

General Wholesale Inc. seeks a Marketing Specialist to lead campaigns, strengthen brand identity, and produce high-quality digital and print marketing materials. The role focuses on strategy, content creation, and coordinating with sales to drive growth.

The candidate will craft campaigns, maintain branding, and develop assets for social media, websites, and print collateral, while ensuring consistency across channels. This on-site role requires a hands-on, proactive marketer.

Qualifications

• Bachelor's degree in Marketing, Graphic Design, Communications, Digital Media, or related field.
• Minimum 3 years of experience in marketing and graphic design.
• Strong portfolio showcasing marketing campaigns and design work.
• Expert proficiency in Figma, Canva Pro, Adobe Photoshop, Adobe Premiere Pro, Illustrator, and InDesign.
• Experience creating B2B and B2C marketing campaigns.
• Excellent understanding of branding, typography, color theory, and layout.
• Strong communication, organization, and time-management skills.
• Ability to manage multiple projects and meet deadlines.

Responsibilities

• Develop annual and quarterly marketing plans.
• Collaborate with management and sales teams to support business growth.
• Design professional marketing materials for digital and print.
• Maintain consistent branding across all platforms.
• Create engaging visual content that increases customer engagement.
• Assist in product photography, promotional videos, and digital storytelling.
• Analyze campaign performance and recommend improvements.
• Stay current with marketing technologies and design best practices.

Skills

Strong communication

Organization

Time management

Collaborative

Proactive

Creative

Education

Bachelor's degree in Marketing, Graphic Design, Communications, Digital Media, or related field

Tools

Figma

Canva Pro

Adobe Photoshop

Adobe Premiere Pro

Illustrator

InDesign

Job description

I. Overview

General Wholesale Inc. is seeking a creative, strategic, and results-driven Marketing Specialist to lead the company's marketing initiatives, strengthen brand awareness, and produce high-quality digital and print marketing materials. The Marketing Specialist will develop campaigns, create engaging content, support sales initiatives, and maintain a consistent brand identity across all communication channels. The ideal candidate is highly proficient in Figma, Canva Pro, and Adobe Creative Suite.

This role is an on-site role.

Pre-employment requirement: A background check.

II. Scope of Services Required

1. Marketing Strategy & Brand Management

• Develop and execute marketing strategies aligned with company objectives.
• Maintain and strengthen the General Wholesale Inc. brand identity.
• Create marketing campaigns to generate leads and increase customer engagement.
• Assist with product launches, promotions, and seasonal campaigns.
• Conduct competitor and market research.
• Monitor marketing trends and recommend new initiatives.

2. Graphic Design & Visual Content

• Design social media graphics and promotional campaigns.
• Create brochures, flyers, catalogs, banners, and sales materials.
• Design email marketing templates.
• Develop digital advertisements for Meta, Google, and LinkedIn.
• Produce product presentations and corporate materials.
• Ensure all marketing assets follow company branding guidelines.

3. Website & Digital Media

• Design website banners and landing pages using Figma.
• Create UI mockups and marketing wireframes.
• Collaborate with developers to improve website user experience.
• Maintain website graphics and promotional content.
• Optimize digital assets for desktop and mobile.

4. Social Media & Content Marketing

• Develop monthly social media calendars.
• Create content for Facebook, Instagram, LinkedIn, TikTok, and YouTube.
• Design reels, stories, promotional videos, and campaigns.
• Write compelling marketing copy.
• Monitor analytics and optimize performance.

5. Sales & Marketing Support

• Design sales presentations and pitch decks.
• Produce product catalogs and promotional literature.
• Create trade show and event marketing materials.
• Support the sales team with branded proposals.
• Coordinate campaigns with vendors and suppliers.

6. Ongoing Marketing Support

• Manage multiple marketing projects simultaneously.
• Coordinate internal marketing requests.
• Update marketing materials as products evolve.
• Maintain organized marketing and design files.

III. Key Responsibilities

• Develop and implement annual and quarterly marketing plans.
• Collaborate with management and sales teams to support business growth.
• Design professional marketing materials for digital and print.
• Maintain consistent branding across all platforms.
• Create engaging visual content that increases customer engagement.
• Assist in product photography, promotional videos, and digital storytelling.
• Analyze campaign performance and recommend improvements.
• Stay current with marketing technologies and design best practices.

IV. Required Skills & Qualifications

• Bachelor's degree in Marketing, Graphic Design, Communications, Digital Media, or related field (or equivalent experience).
• Minimum 3 years of experience in marketing and graphic design.
• Strong portfolio showcasing marketing campaigns and design work.
• Expert proficiency in Figma, Canva Pro, Adobe Photoshop, Adobe Premiere Pro, Illustrator, and InDesign.
• Experience creating B2B and B2C marketing campaigns.
• Excellent understanding of branding, typography, color theory, and layout.
• Strong communication, organization, and time-management skills.
• Ability to manage multiple projects and meet deadlines.

V. Preferred Personal Attributes

• Creative and detail-oriented.
• Self-motivated and proactive.
• Strong problem-solving skills.
• Collaborative team player.
• Passionate about branding and marketing innovation.
• Thrives in a fast-paced environment.