In-App Marketing Program Lead

Sia-Experience; San Francisco (CA); Híbrido; USD 130.000 - 135.000; Jornada completa

Ventajas ofrecidas por este puesto de trabajo

Medical, dental, and vision

Paid parental leave

401(k) with match

Descripción de la vacante

Sia is a global management consulting group guiding transformation with AI-enabled insights and data-driven strategies. The Marketing Advisory arm partners with clients across technology and consumer sectors to drive growth through content, CX, and performance marketing.

The role focuses on coordinating high-volume in-app editorial and marketing deliveries, building reliable tracking systems, and ensuring timely launches across multiple app surfaces with cross-functional teams.

Formación

• 4–8 years of experience in program or project management, marketing operations, content operations, trafficking, or campaign operations.
• Experience delivering in-app content across multiple placements or surfaces.
• Strong track record of shipping high volume of concurrent work with clear ownership of tracking systems.
• Hands-on familiarity with content delivery or campaign management systems and workflows (asset handoff, setup, QA, approvals, publishing).
• Attention to detail and ability to catch errors before launch.
• Clear communication across creative, product marketing, brand, product, and engineering teams.
• Experience with generative AI to improve workflows.

Responsabilidades

• Own the delivery process for in-app editorial content and marketing placements across app surfaces.
• Build and maintain a source of truth for intake, editorial calendars, asset versions, owners, reviews, trafficking status, and launches.
• Translate requests into actionable briefs, deliverables, timelines, and responsibilities; identify missing inputs and resolve ambiguity before it slows execution.
• Coordinate creative development and trafficking from asset handoff through content delivery system setup, QA, approval, and go-live; verify assets reach the correct placement on schedule.
• Run status meetings, deadline tracking, and targeted follow-ups with cross-functional partners.
• Anticipate dependencies and launch risks, upscale decisions with clear options, and communicate changes in scope, timing, or readiness to the right stakeholders.
• Step in to move work forward when needed, including clarifying briefs, consolidating feedback, updating trackers, checking assets, and coordinating missing approvals.
• Adapt communication to each partner’s needs and turn working sessions into clear decisions, owners, and next steps.
• Identify recurring bottlenecks and improve the process through templates, clearer handoffs, and automation.
• Use AI to improve operational workflows such as intake triage, tracker updates, status reporting, and meeting follow-ups; validate outputs and retain human review where accuracy or approvals matter.
• Ramp quickly on internal in-app content delivery and campaign management tools, learn their setup and QA requirements, and document repeatable processes for the team.

Conocimientos

Program management

Marketing operations

Content operations

Cross-functional collaboration

AI/Automation usage

Herramientas

Asana

Airtable

Smartsheet

Jira

Descripción del empleo

Sia is a global management consulting group guiding transformation with AI-enabled insights and data-driven strategies. The Marketing Advisory arm partners with clients across technology and consumer sectors to drive growth through content, CX, and performance marketing.

The role focuses on coordinating high-volume in-app editorial and marketing deliveries, building reliable tracking systems, and ensuring timely launches across multiple app surfaces with cross-functional teams.