Hybrid In‑App Marketing Program Lead

Sia; California; Hybrid; USD 130,000 - 135,000; Full time

Benefits offered by this job

Medical, dental, and vision

401(k) with match

Paid parental leave

9 company holidays

Job summary

Sia is seeking a Program Manager to lead high-volume in-app editorial and marketing delivery across consumer apps. You will coordinate content development, platform setup, QA, and launches, ensuring timely deliveries and clear owner accountability.

Responsibilities include building tracking systems, running cadence, and collaborating with creative, product marketing, brand, product, and engineering teams. Experience with AI-driven workflows and tools like Asana, Airtable, Smartsheet, or Jira is

Qualifications

• 4–8 years of experience in program or project management, marketing operations, content operations, trafficking, or campaign operations, including direct responsibility for programs delivered within consumer apps.
• Demonstrated experience managing in-app content, editorial, or marketing delivery across multiple placements or surfaces.
• Track record of organizing and shipping a high volume of concurrent work with clear ownership of tracking systems and deadlines.
• Hands-on familiarity with content delivery or campaign management systems and workflows including asset handoff, setup, QA, approvals, and publishing.

Responsibilities

• Own the delivery process for in-app editorial content and marketing placements across multiple app surfaces, coordinating priorities, dependencies, approvals, and launch dates.
• Build and maintain a reliable source of truth for intake, editorial calendars, asset versions, owners, reviews, trafficking status, and launches.
• Translate requests into actionable briefs, deliverables, timelines, and responsibilities; identify missing inputs and resolve ambiguity before it slows execution.
• Coordinate creative development and trafficking from asset handoff through content delivery system setup, QA, approval, and go-live; verify assets reach placements on schedule.
• Run status meetings, deadline tracking, and targeted follow-ups with cross-functional partners to ensure accountability.
• Anticipate dependencies and launch risks, elevate blockers and communicate changes to stakeholders.
• Move work forward by clarifying briefs, consolidating feedback, updating trackers, and coordinating approvals.
• Adapt communication to partner needs and turn sessions into decisions with owners and next steps.
• Identify bottlenecks and improve processes through templates, handoffs, and automation.
• Use AI to improve operations such as intake triage, tracker updates, and status reporting with human review when needed.
• Ramp quickly on internal content delivery and campaign management tools; document repeatable processes.

Skills

Program management

Marketing operations

Content operations

Trafficking

AI-driven workflows

Cross-functional coordination

Asana

Airtable

Smartsheet

Jira

Tools

Asana

Airtable

Smartsheet

Jira

Job description

Sia is seeking a Program Manager to lead high-volume in-app editorial and marketing delivery across consumer apps. You will coordinate content development, platform setup, QA, and launches, ensuring timely deliveries and clear owner accountability.

Responsibilities include building tracking systems, running cadence, and collaborating with creative, product marketing, brand, product, and engineering teams. Experience with AI-driven workflows and tools like Asana, Airtable, Smartsheet, or Jira is