Impact-Driven VP, Health Digital & Social Strategy

FleishmanHillard; Washington (District of Columbia); Hybrid; USD 77,000 - 175,000; Full time

Benefits offered by this job

Hybrid work model

Medical, dental, vision benefits

401(k) matching

Paid time off

Job summary

FleishmanHillard seeks an experienced Digital and Social Vice President to guide high-impact work across health and life sciences. You will lead social strategy, community engagement, and listening programs, partnering with strategy, creative, analytics, and healthcare teams to deliver compliant, insight-led campaigns for pharma clients.

You will build and mentor a cross-functional community management team, drive regulatory alignment, and translate listening insights into content, measurement,

Qualifications

• 10+ years of experience in digital communications, including 5+ years in healthcare/pharma social
• Experience designing compliant social programs in regulated healthcare environments
• Strong ability to translate listening into content and strategy
• Experience building and leading patient, caregiver, and HCP communities
• Experience partnering with paid media, editorial, analytics, and medical/regulatory stakeholders
• Experience applying AI-enabled tools with governance and oversight

Responsibilities

• Lead day-to-day digital, social, community management and listening workstreams for health and pharma clients
• Shape and oversee social listening and community engagement strategies aligned with client goals
• Provide strategic counsel on social media in audience journeys and brand programming
• Collaborate with client stakeholders and internal teams to ensure cohesive channel strategy
• Build executive relationships with client stakeholders to identify growth opportunities
• Oversee community management operations, moderation, and escalation workflows
• Translate listening insights into content, paid media, and HCP strategies
• Ensure brand safety and regulatory alignment across activities
• Lead a cross-functional community management team and mentor staff
• Stay current with platform developments and GenAI applications in community management

Skills

Audience-first social strategy

Omnichannel social management

Community engagement

Social listening

Issues management

Account leadership

People leadership

GenAI in social

Regulatory compliance

Crisis management

Education

Bachelor's degree in communications, Digital Marketing, Public Relations, Journalism, or related field

Tools

Social listening platforms

AI-enabled social listening tools

Job description

FleishmanHillard seeks an experienced Digital and Social Vice President to guide high-impact work across health and life sciences. You will lead social strategy, community engagement, and listening programs, partnering with strategy, creative, analytics, and healthcare teams to deliver compliant, insight-led campaigns for pharma clients.

You will build and mentor a cross-functional community management team, drive regulatory alignment, and translate listening insights into content, measurement,