Impact-Driven Content Writer for Public Benefits
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Benefits offered by this job
Job summary
Propel is a mission-driven company focused on improving financial health for low-income Americans. We’re a small team building a category-leading product used by millions, with remote-friendly work and a Brooklyn-area presence.
The Content Writer will create and optimize pages on benefits programs, collaborate with policy experts, and manage freelancers to maintain ranking and relevance. Ideal candidates have 2+ years writing for search, strong SEO with SEMRush/Ahrefs, CMS experience, and a
Qualifications
- 2+ years writing or editing content for search
- SEO tools like SEMRush or Ahrefs
- Experience with CMS (Sanity, Contentful, WordPress)
- Experience using Airtable and Notion for PM
- Experience with AI tools to improve workflow
- Interest in public benefits programs and policy
- Experience managing freelancers
- Ability to report on traffic and rankings
Responsibilities
- Write and edit 3–4 pages a week about benefits programs
- Ensure content meets standards for accuracy, voice, and clarity
- Implement SEO best practices
- Report on content performance metrics
- Fact-check content with policy experts
- Become a subject-matter expert around core verticals
- Plan updates to improve rankings
- Identify content gaps and pitch new ideas
- Review freelancers’ work
- Repurpose content for different channels and audiences
Skills
Tools
Job description
Propel is a mission-driven company focused on improving financial health for low-income Americans. We’re a small team building a category-leading product used by millions, with remote-friendly work and a Brooklyn-area presence.
The Content Writer will create and optimize pages on benefits programs, collaborate with policy experts, and manage freelancers to maintain ranking and relevance. Ideal candidates have 2+ years writing for search, strong SEO with SEMRush/Ahrefs, CMS experience, and a
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