Content Writer at Propel, Inc

Feedinkoo; United States; Hybrid; USD 75,000 - 82,000; Full time

Benefits offered by this job

20 days PTO

Unlimited sick days

401(k) match

Carrot Fertility stipend

Health insurance

Job summary

Propel is a mission-driven company focused on improving financial health for low-income Americans. We’re a small team building a category-leading product used by millions, with remote-friendly work and a Brooklyn-area presence.

The Content Writer will create and optimize pages on benefits programs, collaborate with policy experts, and manage freelancers to maintain ranking and relevance. Ideal candidates have 2+ years writing for search, strong SEO with SEMRush/Ahrefs, CMS experience, and a

Qualifications

• 2+ years writing or editing content for search
• SEO tools like SEMRush or Ahrefs
• Experience with CMS (Sanity, Contentful, WordPress)
• Experience using Airtable and Notion for PM
• Experience with AI tools to improve workflow
• Interest in public benefits programs and policy
• Experience managing freelancers
• Ability to report on traffic and rankings

Responsibilities

• Write and edit 3–4 pages a week about benefits programs
• Ensure content meets standards for accuracy, voice, and clarity
• Implement SEO best practices
• Report on content performance metrics
• Fact-check content with policy experts
• Become a subject-matter expert around core verticals
• Plan updates to improve rankings
• Identify content gaps and pitch new ideas
• Review freelancers’ work
• Repurpose content for different channels and audiences

Skills

Content writing

SEO best practices

CMS familiarity

Freelancer management

AI tooling

Policy understanding

Performance reporting

SEMrush

Ahrefs

Project management tools

Tools

SEMrush

Ahrefs

Job description

Are you a Content Writer looking to make a big impact at a mission‑driven company? Are you looking to join a small team operating a category‑leading product already used by millions of people?

Overview

Propel is on a mission to build modern, respectful, and effective technology that helps low‑income Americans improve their financial health. We’re a passionate team of 100 Propellers working toward a vision where all Americans can make it through every month with dignity and abundance.

What you’ll do

• Write and edit 3–4 pages a week about benefits programs like SNAP, WIC, Medicaid, and Summer EBT, meeting the deadlines set on the team’s editorial calendar
• Ensure content meets Propel’s standards for accuracy, voice, and clarity
• Understand and implement SEO best practices
• Report on content performance metrics
• Collaborate with internal and external policy experts to fact‑check content
• Become a subject‑matter expert around our core verticals
• Plan successful updates of existing pages to improve or maintain rankings
• Identify existing content gaps and pitch new page ideas
• Review and edit freelancers’ work as needed
• Partner with brand, acquisition, and LCM to help repurpose content for different mediums and audiences

What you need

• 2+ years writing or editing content for search, preferably in a full‑time role
• Expertise with SEO best practices and tools like SEMRush or Ahrefs
• Proven track record of working independently and meeting deadlines
• Familiarity with a Content Management System (CMS) (Sanity, Contentful, WordPress)
• Experience using project management tools like Airtable and Notion
• Experience using AI tools and an interest in finding new ways to use AI technology to improve the editorial workflow
• Experience with or a proven interest in public benefits programs and policy
• Experience managing freelancers
• Ability to report out on performance metrics like traffic and rankings

At Propel, you’ll enjoy

• Meaningful work and a strong, shared sense of mission with a passionate and world‑class team
• Remote‑friendly work environment with a dog‑friendly office in Downtown Brooklyn
• 20 days of PTO and unlimited sick days
• 4% 401(k) match
• $10k lifetime spend towards Carrot Fertility
• Excellent medical, dental and vision options
• Other health and mental health focused benefits and perks

Additional Considerations

We are committed to building a diverse and inclusive team, and welcome applicants from all backgrounds and abilities. We’re currently accepting applications from the states we have an established entity in, which includes California, Colorado, District of Columbia, Florida, Georgia, Illinois, Maryland, Massachusetts, New Jersey, New York, Oregon, Pennsylvania, Texas, Virginia, and Washington.

Background Check Requirement: For roles with access to confidential employee or customer information, a background check may be conducted following a conditional offer. All background checks are handled in accordance with applicable laws, including the Fair Credit Reporting Act (FCRA).

Compensation

Propel builds compensation bands referencing the 75th percentile of compensation for companies like us. Expected compensation for the role as scoped is $75,000 – $82,000 and will be based on how a candidate matches to our internal leveling guide.