Imaging Downstream Marketing Director - Launch Excellence

Boston Scientific; Carlsbad (CA); Hybrid; USD 155,000 - 295,000; Full time

Job summary

Boston Scientific in the United States is seeking a Director, Commercial Marketing & Launch Excellence to lead global downstream marketing and the field-based Ultrasound Specialist organization within the Imaging portfolio.

You will shape commercial strategies to accelerate revenue growth, drive market adoption and improve the customer experience across ultrasound and imaging technologies, while building high-performing teams.

Qualifications

• Bachelor's degree.
• 10+ years' progressive experience in medical device marketing, product management, sales, commercialization or related commercial functions, including at least 5 years' leadership.
• Proven success developing downstream commercial strategies that drive revenue growth, product adoption and business performance.
• Experience leading commercialization initiatives, product launches and cross-functional programs in complex organizations.
• Demonstrated ability to build, develop and lead high-performing teams in a matrixed business environment.
• Strong strategic thinking, executive communication, decision-making and stakeholder management skills.

Responsibilities

• Lead the global downstream marketing strategy for the Imaging portfolio, establishing annual and long-term priorities and performance measures.
• Drive revenue growth, market share expansion, customer adoption and portfolio performance through cross-functional execution.
• Represent downstream marketing in strategic planning, annual operating plans, portfolio reviews and business investment decisions.
• Lead downstream commercialization strategies for new imaging products, platform releases, software enhancements and clinical applications.
• Define go-to-market strategies, customer segmentation, product positioning, messaging, launch objectives and success measures.
• Build and retain a high-performing Ultrasound Specialist organization with clear staffing and capability development plans.

Skills

Downstream marketing

Product launches

Cross-functional leadership

Strategic planning

Market expansion

Education

Bachelor's degree

Job description

Boston Scientific in the United States is seeking a Director, Commercial Marketing & Launch Excellence to lead global downstream marketing and the field-based Ultrasound Specialist organization within the Imaging portfolio.

You will shape commercial strategies to accelerate revenue growth, drive market adoption and improve the customer experience across ultrasound and imaging technologies, while building high-performing teams.