Iconography & Illustration Design Lead

Vamp; San Francisco (CA); On-site; USD 149,000 - 209,000; Full time

Job summary

Meta’s Brand Studio seeks a Brand Designer to lead Instagram iconography and illustration programs in a highly collaborative environment. You will own the icon system, refine style guidelines, and guide production-ready assets with designers and engineers across platforms.

You’ll mentor other illustrators, evaluate requests, and push for innovative approaches, including AI-enabled workflows. This role is based in San Francisco with strong ties to product teams and brand strategy.

Qualifications

• 8+ years of experience in iconography, illustration, or visual design.
• Portfolio showing high-quality icon systems and brand assets.
• Proficiency in Illustrator, Figma, and vector workflows.
• Experience scaling icon systems across large product ecosystems.
• Ability to work independently and manage multiple concurrent requests.
• Strong ability to design for constrained, space-limited product environments.
• Experience presenting work to stakeholders and partnering with teams.

Responsibilities

• Lead and maintain Instagram's iconography system with new icons and refreshed assets.
• Drive iconography intake, prioritize requests, and deliver assets on schedule.
• Define style guidelines aligning with broader brand identity.
• Concept, iterate, and deliver production-ready assets (Figma, SVG, Illustrator).
• Collaborate with product design and engineering to ship icons in product.
• Present design rationale to stakeholders and defend craft standards.
• Explore opportunities to innovate using AI and new styles.
• Provide art direction to other illustrators and designers.

Skills

Tools

Adobe Illustrator

Figma

SVG

Job description

Meta’s Brand Studio seeks a Brand Designer to lead Instagram iconography and illustration programs in a highly collaborative environment. You will own the icon system, refine style guidelines, and guide production-ready assets with designers and engineers across platforms.

You’ll mentor other illustrators, evaluate requests, and push for innovative approaches, including AI-enabled workflows. This role is based in San Francisco with strong ties to product teams and brand strategy.