Icon General Manager

LeMans Corporation; Portland (OR); On-site; USD 120,000 - 180,000; Full time

Job summary

LeMans Corporation seeks an Icon General Manager to lead the ICON brand, shaping strategy and overseeing daily operations from its Portland, OR office. You will drive growth, manage budgets, and spearhead product and marketing initiatives to deliver industry-leading products and experiences for riders.

You will build a high-impact team, foster collaboration with LeMans, and partner across departments to meet revenue and profit targets while navigating competitive markets.

Qualifications

• Bachelor's degree in Business Administration or a related field preferred.
• 4-6 years of experience as a General Manager, Brand Leader, or similar executive-level role.
• Strong experience managing budgets, business strategy, and operational performance.
• Deep network and knowledge of the motorcycle industry.
• Strong understanding of business functions, including Finance, HR, Procurement, Operations, and Marketing.
• Experience developing product strategies and driving profitable growth.
• Strong leadership, communication, and analytical skills.
• Experience working across multiple sales channels, including B2B and eCommerce, preferred.
• Experience managing athlete contracts, sponsorship agreements, or licensing partnerships is a plus.
• Familiarity with motorcycle helmet and apparel design/development is beneficial.
• Full-time, on-site position.
• Up to 10% travel required.
• Valid driver's license required.

Responsibilities

• Lead and oversee all day-to-day operations of the ICON brand.
• Develop and execute strategic plans that drive growth, profitability, and market share.
• Establish goals and priorities across departments and ensure alignment with business objectives.
• Manage budgets, optimize expenses, and improve financial performance.
• Drive product planning initiatives tied to revenue and profit targets.
• Partner with Marketing to oversee campaigns, events, sponsorships, and brand activations.
• Build and maintain strong relationships with dealers, distributors, athletes, licensees, and industry partners.
• Provide leadership, coaching, and performance management to team members.
• Foster collaboration and transparency between ICON and LeMans teams.
• Evaluate operational effectiveness and implement continuous improvement initiatives.
• Ensure compliance with applicable laws, regulations, and company policies.
• Present regular operational and financial updates to executive leadership.
• Develop solutions to business challenges, competitive pressures, and organizational needs.

Skills

Budgeting

Strategic planning

Leadership

Communication

Analytics

Cross-functional

Product strategy

Market knowledge

Licensing

Education

Bachelor's degree in Business Administration

Job description

We're seeking a dynamic and strategic Icon General Manager to lead the ICON brand and drive performance across all areas of the business. This role is responsible for setting brand strategy, overseeing day-to-day operations, managing budgets, developing products and marketing initiatives, and ensuring ICON continues to deliver industry-leading products and experiences for riders.

This is a high-impact leadership opportunity for someone with strong business acumen, deep motorcycle industry knowledge, and a passion for building brands.

This position requires an on-site schedule in our Portland, Oregon office.

What You'll Do

• Lead and oversee all day-to-day operations of the ICON brand
• Develop and execute strategic plans that drive growth, profitability, and market share
• Establish goals and priorities across departments and ensure alignment with business objectives
• Manage budgets, optimize expenses, and improve financial performance
• Drive product planning initiatives tied to revenue and profit targets
• Partner with Marketing to oversee campaigns, events, sponsorships, and brand activations
• Build and maintain strong relationships with dealers, distributors, athletes, licensees, and industry partners
• Provide leadership, coaching, and performance management to team members
• Foster collaboration and transparency between ICON and LeMans teams
• Evaluate operational effectiveness and implement continuous improvement initiatives
• Ensure compliance with applicable laws, regulations, and company policies
• Present regular operational and financial updates to executive leadership
• Develop solutions to business challenges, competitive pressures, and organizational needs

What You'll Bring

• Bachelor's degree in Business Administration or a related field preferred
• 4-6 years of experience as a General Manager, Brand Leader, or similar executive-level role
• Strong experience managing budgets, business strategy, and operational performance
• Deep network and knowledge of the motorcycle industry
• Strong understanding of business functions, including Finance, HR, Procurement, Operations, and Marketing
• Experience developing product strategies and driving profitable growth
• Strong leadership, communication, and analytical skills
• Experience working across multiple sales channels, including B2B and eCommerce, preferred
• Experience managing athlete contracts, sponsorship agreements, or licensing partnerships is a plus
• Familiarity with motorcycle helmet and apparel design/development is beneficial
• Full-time, on-site position
• Up to 10% travel required
• Valid driver's license required

Disclaimer

Nothing in this job description restricts management’s right to assign or reassign duties and responsibilities to this job at any time.

LeMans Corporation is an equal opportunity employer. Employment decisions are made without regard to race, color, religion, national or ethnic origin, sex, sexual orientation, gender identity or expression, age, disability, protected veteran status or other characteristics protected by law. LeMans Corporation will only employ those who are legally authorized to work in the United States. There are not any current or future visa sponsorships for this opening.

This company participates in E-Verify

Notice to California Employees and Prospective Employees