ICHRA Product Marketing - Associate Director

Oscar Health; New York (NY); Hybrid; USD 165,000 - 215,176; Full time

Benefits offered by this job

Medical, dental, vision

Unlimited vacation

Annual performance bonus

Job summary

Oscar Health is seeking an Associate Director of Product Marketing (ICHRA) in New York. The role centers on end-to-end GTM activities and localized campaigns for Oscar's ICHRA business, translating complex plan designs into messaging and sales enablement assets.

You will coordinate with Product, Sales Strategy, Creative and Legal to accelerate broker adoption and member enrollment. Reporting to the Senior Director, Product Marketing, the role emphasizes 70% execution and 30% strategy, with a

Qualifications

• 7+ years of professional experience in product marketing, brand strategy, B2B enablement, or growth marketing.
• Bachelor's degree or 4 years of relevant experience.
• Minimum 3+ years leading GTM campaign execution for health insurance, FinTech, or digital health products.

Responsibilities

• Translate insurance plan design and features into messaging frameworks and sales enablement assets.
• Coordinate daily operations across Product Management, Sales Strategy, Creative and Legal teams.
• Manage timelines, feature rollouts, and OE cycles while tracking KPIs.

Skills

Product marketing

Brand strategy

GTM campaign execution

Health insurance domain

Project management

Education

Bachelor's degree or equivalent

Tools

MarTech

Job description

Oscar Health is seeking an Associate Director of Product Marketing (ICHRA) in New York. The role centers on end-to-end GTM activities and localized campaigns for Oscar's ICHRA business, translating complex plan designs into messaging and sales enablement assets.

You will coordinate with Product, Sales Strategy, Creative and Legal to accelerate broker adoption and member enrollment. Reporting to the Senior Director, Product Marketing, the role emphasizes 70% execution and 30% strategy, with a