Hybrid Subscription Growth Product Manager

Epson America Inc; Los Alamitos (CA); Hybrid; USD 137,000 - 189,000; Full time

Benefits offered by this job

Comprehensive benefits

Hybrid work schedule

401K with company match

Education reimbursement

Job summary

Epson America, Inc. in Los Alamitos, CA is seeking a Product Manager for Acquisition & Execution to lead the direct-to-consumer print subscription program, including plan offerings, pricing, promotions, and online sign-up experiences.

This role collaborates with Product Management, IT, Finance, and Marketing to drive launches, forecasts, and customer journey improvements, with a hybrid schedule based at Epson's headquarters in Los Alamitos, CA.

Qualifications

• 8–12 years experience in product management, program management, subscription programs, e-commerce, direct-to-consumer acquisition, or related business management discipline required.
• Experience developing customer acquisition strategies, product or service offerings, pricing, promotions, or go-to-market programs
• Consumer subscription program experience highly desired
• Experience managing product or program launches from planning and requirements through execution and readiness
• Understanding of online customer journeys, enrollment or conversion experiences, and customer-facing digital experiences
• Experience developing business requirements and coordinating execution across multiple functional teams
• Strong business and financial acumen with experience in forecasting, business planning, pricing, or performance analysis
• Strong analytical skills with the ability to evaluate customer, market, competitive, and performance data and make recommendations
• Excellent project and program management skills with the ability to manage timelines, dependencies, risks, and competing priorities
• Strong communication and presentation skills with the ability to influence across functional areas
• Experience collaborating in complex cross-functional and global environments
• Bachelor's degree or equivalent experience
• Ability to travel up to 50%

Responsibilities

• Contributes to the strategic direction, customer acquisition strategy, positioning, messaging, and market development plans for Epson's direct-to-consumer print subscription program.
• Develops and manages subscription plan offerings, pricing strategies, promotional recommendations, and related business case proposals.
• Conducts and analyzes market, customer, and competitive information and makes recommendations regarding plan structure, pricing, positioning, promotions, and acquisition opportunities.
• Partners with the Group Product Manager, Subscription Programs to support business plans, forecasts, program objectives, critical success factors, and key performance indicators.
• Partners with Product Management on advertising, marketing strategies, value proposition, and channel program execution.
• Develops acquisition strategies, including target customer definition, positioning, messaging, promotional approach, and customer offer strategy.
• Responsible for the online customer experience through lease agreement signing, including requirements for enrollment, plan selection, offer presentation, pricing, promotions, eligibility, Terms and Conditions, and customer communications.
• Develops and manages acquisition and execution activities for subscription program initiatives, including launch planning, business requirements, timelines, dependencies, risks, and readiness.
• Executes launch activities for subscription plans, promotions, hardware offerings, consumables programs, and customer experience improvements.
• Responsible for developing and maintaining business requirements, Terms and Conditions, and related program documentation for assigned subscription initiatives.
• Establishes and oversees structured processes for subscription product launches, acquisition initiatives, promotional programs, and customer experience enhancements.
• Works cross-functionally with Product Management, Service, IT, Finance, Credit, Analytics, Operations, Accounting, Logistics, SEC, Marketing Communications, and other groups to manage subscription initiatives throughout the program lifecycle.
• Partners with Product Management on execution of key advertising and marketing strategies.
• Identifies opportunities and provides recommendations to improve subscription offerings, customer acquisition, operational execution, customer value, and financial performance.
• Tracks program readiness, open issues, risks, decisions, and cross-functional dependencies to ensure successful execution.
• Develops and maintains forecasts for assigned subscription initiatives, including acquisition assumptions, hardware demand, consumables requirements, promotional impact, and related business plan inputs.
• Participates in development of business plans and forecast updates, including BP/FCx activities, operating assumptions, and performance tracking.
• Provides recommendations to support revenue, gross profit, inventory, customer experience, and program performance goals.
• Develops hardware and consumables logistics strategies in support of subscription program acquisition, onboarding, replenishment, and customer lifecycle needs.
• Monitors program performance and provides insights regarding subscriber acquisition, offer performance, conversion, customer behavior, competitive activity, and launch effectiveness.

Skills

Product management

Program management

Subscription programs

E-commerce

Direct-to-consumer acquisition

Go-to-market programs

Forecasting

Pricing

Cross-functional coordination

Education

Bachelor's degree or equivalent experience

Job description

Epson America, Inc. in Los Alamitos, CA is seeking a Product Manager for Acquisition & Execution to lead the direct-to-consumer print subscription program, including plan offerings, pricing, promotions, and online sign-up experiences.

This role collaborates with Product Management, IT, Finance, and Marketing to drive launches, forecasts, and customer journey improvements, with a hybrid schedule based at Epson's headquarters in Los Alamitos, CA.