Product Manager, Subscription Acquisition & Launches

Epson America Inc.; Los Alamitos, Northern (CA, KY); Hybrid; USD 137,000 - 189,000; Full time

Benefits offered by this job

Medical, dental, vision coverage

Paid time off

Life and disability insurance

401(k) with company match

Educational reimbursement

Job summary

Epson America, Inc. is seeking a Product Manager, Acquisition & Execution to shape and execute Epson’s direct-to-consumer subscription program from strategy through launch.

You’ll define plan offerings, pricing, promotions, and acquisition pathways while coordinating cross-functionally with Product Management, Marketing, IT, Finance, and Operations. The role emphasizes developing customer journeys, enrollment experiences, and terms/conditions documentation, with a hybrid work arrangement based

Qualifications

• 8-12 years experience in product management, program management, subscription programs, e-commerce, direct-to-consumer acquisition, or related business management discipline required.
• Experience developing customer acquisition strategies, product or service offerings, pricing, promotions, or go-to-market programs
• Consumer subscription program experience highly desired
• Experience managing product or program launches from planning and requirements through execution and readiness
• Understanding of online customer journeys, enrollment or conversion experiences, and customer-facing digital experiences
• Experience developing business requirements and coordinating execution across multiple functional teams
• Strong business and financial acumen with experience in forecasting, business planning, pricing, or performance analysis
• Strong analytical skills with the ability to evaluate customer, market, competitive, and performance data and make recommendations
• Excellent project and program management skills with the ability to manage timelines, dependencies, risks, and competing priorities
• Strong communication and presentation skills with the ability to influence across functional areas
• Experience collaborating in complex cross-functional and global environments
• Bachelor's degree or equivalent experience
• Ability to travel up to 50%

Responsibilities

• Contributes to the strategic direction, customer acquisition strategy, positioning, messaging, and market development plans for Epson’s direct-to-consumer print subscription program.
• Develops and manages subscription plan offerings, pricing strategies, promotional recommendations, and related business case proposals.
• Conducts and analyzes market, customer, and competitive information and makes recommendations regarding plan structure, pricing, positioning, promotions, and acquisition opportunities.
• Partners with the Group Product Manager, Subscription Programs to support business plans, forecasts, program objectives, critical success factors, and key performance indicators.
• Partners with Product Management on advertising, marketing strategies, value proposition, and channel program execution.
• Develops acquisition strategies, including target customer definition, positioning, messaging, promotional approach, and customer offer strategy.
• Responsible for the online customer experience through lease agreement signing, including requirements for enrollment, plan selection, offer presentation, pricing, promotions, eligibility, Terms and Conditions, and customer communications.
• Develops and manages acquisition and execution activities for subscription program initiatives, including launch planning, business requirements, timelines, dependencies, risks, and readiness.
• Executes launch activities for subscription plans, promotions, hardware offerings, consumables programs, and customer experience improvements.
• Responsible for developing and maintaining business requirements, Terms and Conditions, and related program documentation for assigned subscription initiatives.
• Establishes and oversees structured processes for subscription product launches, acquisition initiatives, promotional programs, and customer experience enhancements.
• Works cross-functionally with Product Management, Service, IT, Finance, Credit, Analytics, Operations, Accounting, Logistics, SEC, Marketing Communications, and other groups to manage subscription initiatives throughout the program lifecycle.
• Partners with Product Management on execution of key advertising and marketing strategies.
• Identifies opportunities and provides recommendations to improve subscription offerings, customer acquisition, operational execution, customer value, and financial performance.
• Tracks program readiness, open issues, risks, decisions, and cross-functional dependencies to ensure successful execution.

Skills

Product management

Program management

Subscription programs

E-commerce

Acquisition strategies

Cross-functional collaboration

Education

Bachelor's degree or equivalent experience

Job description

Epson America, Inc. is seeking a Product Manager, Acquisition & Execution to shape and execute Epson’s direct-to-consumer subscription program from strategy through launch.

You’ll define plan offerings, pricing, promotions, and acquisition pathways while coordinating cross-functionally with Product Management, Marketing, IT, Finance, and Operations. The role emphasizes developing customer journeys, enrollment experiences, and terms/conditions documentation, with a hybrid work arrangement based