Hybrid SEO & Content Coordinator

Vans; Costa Mesa (CA); Hybrid; USD 60,000 - 76,000; Full time

Job summary

Vans is seeking an SEO & Digital Copywriting Coordinator in Costa Mesa, CA. You will execute the content strategy for the North America websites (US and Canada), ensure timely content updates, and optimize copy across landing, category and product pages.

This hybrid role, reporting to the SEO Manager, collaborates with marketing, site merchandising and creative teams, maintains the CMS and digital catalog, and measures performance with analytics to improve traffic, engagement and conversions.

Qualifications

• SEO basics: meta titles/descriptions, internal linking.
• Clear, engaging brand‑appropriate copywriting.
• CMS publishing, editing, templating and lifecycle management.
• Diligent QA for content across devices/browsers.
• Ability to review analytics and optimize content performance.
• Strong organizational and time management skills.
• Collaborates with marketing, merchandising and digital teams.

Responsibilities

• Coordinate and execute weekly, monthly, and seasonal website content updates.
• Write and optimize digital copy across landing pages, category pages and product pages.
• Ensure content is mobile‑first and optimized for user experience and SEO.
• Conduct pre/post‑launch QA checks for accuracy and links across browsers.
• Maintain and update content within the CMS and digital catalog.
• Partner with marketing, site merchandising and creative teams on campaigns and launches.
• Monitor SEO performance and share optimization recommendations.
• Document workflows and contribute to CMS/content management improvements.

Skills

SEO Fundamentals

Writing

CMS Proficiency

Quality Assurance

Analytics

Organization

Cross‑Functional Collaboration

Job description

Vans is seeking an SEO & Digital Copywriting Coordinator in Costa Mesa, CA. You will execute the content strategy for the North America websites (US and Canada), ensure timely content updates, and optimize copy across landing, category and product pages.

This hybrid role, reporting to the SEO Manager, collaborates with marketing, site merchandising and creative teams, maintains the CMS and digital catalog, and measures performance with analytics to improve traffic, engagement and conversions.