Hybrid SEO & Growth Performance Lead
National Van Lines
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Benefits offered by this job
Job summary
National Van Lines seeks a Digital Performance & Optimization Manager to lead SEO strategy, site health, analytics and CRO testing. You will collaborate with marketing, design, video, sales and web development to improve organic visibility and lead generation.
The role requires 4+ years in SEO, strong GA4/GSC/GTM skills, and experience with WordPress/HTML/CSS. This on-site position offers some work-from-home flexibility in the Chicagoland area.
Qualifications
- 4+ years of hands-on SEO and digital performance experience.
- Strong knowledge of technical, on-page, content and local SEO.
- Experience with GA4, Google Search Console, GTM and professional SEO tools.
- Experience analyzing website performance and translating data into actionable recommendations.
- Working knowledge of WordPress, HTML/CSS fundamentals and website architecture.
- Experience with conversion optimization, testing and website QA.
- Working knowledge of AI-driven search experiences, plus strong analytical, project management and communication skills.
Responsibilities
- Own SEO strategy and technical performance, including audits and site health.
- Develop and maintain a prioritized SEO and digital performance roadmap.
- Translate data into actionable recommendations for leadership and teams.
- Monitor AI search visibility and evaluate impact on traffic and leads.
- Lead QA for website launches and updates across WordPress-based sites.
Skills
Tools
Job description
National Van Lines seeks a Digital Performance & Optimization Manager to lead SEO strategy, site health, analytics and CRO testing. You will collaborate with marketing, design, video, sales and web development to improve organic visibility and lead generation.
The role requires 4+ years in SEO, strong GA4/GSC/GTM skills, and experience with WordPress/HTML/CSS. This on-site position offers some work-from-home flexibility in the Chicagoland area.
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