Hybrid Paid Search Analyst: Data-Driven & Collaborative

Advance-Auto-Parts; Raleigh (NC); Hybrid; USD 65,000 - 90,000; Full time

Benefits offered by this job

Health insurance

Wellness benefits

Job summary

Advance Auto Parts is seeking an Associate Digital Marketing Manager, Paid Search to drive paid search campaigns across ecommerce and retail channels. You will collaborate with Sr. Manager, agency partners, and cross-functional teams to optimize budgets and performance.

The role requires strong analytics, testing mindset, and experience with GA, SA360, and BI tools to turn data into copy and strategy adjustments, while navigating a fast-paced retail environment.

Qualifications

• Bachelor’s degree required.
• 5+ years’ experience in marketing or related field preferred in a fast-paced enterprise retail environment.
• Experience in paid search or organic search (SEO) in an agency or enterprise environment is advantageous.

Responsibilities

• Collaborate with Sr. Manager, Paid Search and agency partners to manage projects, analyze data, and maintain budgets.
• Optimize product feeds, data quality, and shopping campaigns for visibility and performance.
• Define and implement test-and-learn strategies to improve campaign results across the customer journey.
• Analyze performance data to derive actionable insights for copy and creative optimization.
• Partner with teams to leverage AI-driven search experiences in paid search and content strategies.

Skills

Google Analytics

SA360

BI tools

Google Ads

Microsoft Advertising

Data storytelling

Communication

Education

Bachelor’s degree in Marketing/Business

Job description

Advance Auto Parts is seeking an Associate Digital Marketing Manager, Paid Search to drive paid search campaigns across ecommerce and retail channels. You will collaborate with Sr. Manager, agency partners, and cross-functional teams to optimize budgets and performance.

The role requires strong analytics, testing mindset, and experience with GA, SA360, and BI tools to turn data into copy and strategy adjustments, while navigating a fast-paced retail environment.