Hybrid Paid Search Specialist – Data-Driven Growth

Crate & Barrel; Northbrook (IL); Hybrid; USD 75,000 - 110,000; Full time

Job summary

Crate & Barrel is seeking a Marketing Paid Search Specialist to drive search program execution and optimization. You will manage Search, Shopping, PMAX, and App campaigns, translating strategy into tactical actions and leading data-driven optimizations to grow the business.

You will own end-to-end campaign setup, monitor budgets toward monthly targets, and collaborate with Martech, Analytics, and Merchandising to ensure search aligns with omnichannel priorities.

Qualifications

• 2+ years of hands-on SEM/Paid Search experience (Agency or In-house).
• Bachelor's degree in Marketing, Advertising, Economics, or analytical field.
• Proficiency with Shopping, Search and PMAX campaigns.
• Retail or ecommerce experience with omnichannel awareness.

Responsibilities

• Own end-to-end setup of Search, Shopping, and PMAX campaigns and optimize bids, creatives, and targeting.
• Conduct daily pacing and performance checks to scale toward monthly targets and KPIs.
• Partner with Martech and Feed management teams to optimize product feeds and visibility for high-priority categories.
• Support performance reviews and explain what happened, why, and what to do next using MMM, Adobe, and platform insights.
• Execute A/B tests and experiments to improve efficiency and incrementality.
• Support measurement with geo lift testing to inform MMM.
• Collaborate with SEO, Ecommerce, and Merchandising to align search with organic trends and site priorities.

Skills

Google Ads & Bing Ads expertise

SA360 experience

Adobe Analytics

Excel proficiency

Data-driven mindset

Omnichannel understanding

A/B testing & experiments

Education

Bachelor's degree in Marketing, Advertising, Economics, or analytical field

Tools

SA360

Apple Search Ads

Adobe Analytics

Google Merchant Center

Job description

Crate & Barrel is seeking a Marketing Paid Search Specialist to drive search program execution and optimization. You will manage Search, Shopping, PMAX, and App campaigns, translating strategy into tactical actions and leading data-driven optimizations to grow the business.

You will own end-to-end campaign setup, monitor budgets toward monthly targets, and collaborate with Martech, Analytics, and Merchandising to ensure search aligns with omnichannel priorities.