Hybrid NYC: Social Strategy Lead

Rooms To Go; New York (NY); Hybrid; USD 95,000 - 120,000; Full time

Job summary

Furniture.com is a fast-moving furniture brand redefining how people discover and buy home items online. We’re seeking a Social Media & Content Strategy Manager to own and grow our organic presence on Instagram, TikTok, Pinterest, and emerging platforms.

You’ll shape the voice, formats, and storytelling that make our brand feel native to social. Collaborate with our Senior Brand Marketing Manager and Creative team to turn insights into repeatable content ideas and a scalable social program.

Qualifications

• 4+ years of experience in organic social, content strategy, brand marketing.

Responsibilities

• Own Furniture.com's organic social strategy across Instagram, TikTok, Pinterest, and emerging platforms.
• Develop channel strategies grounded in audience, brand, and business objectives.
• Create recurring content franchises and formats for a recognizable social presence.
• Write clear, inspiring briefs and partner with designers and creators.
• Manage the social content calendar from planning to publishing and reporting.

Skills

Organic social

Content strategy

Brand marketing

Instagram

TikTok

CapCut

Copywriting

Tools

CapCut

Job description

Furniture.com is a fast-moving furniture brand redefining how people discover and buy home items online. We’re seeking a Social Media & Content Strategy Manager to own and grow our organic presence on Instagram, TikTok, Pinterest, and emerging platforms.

You’ll shape the voice, formats, and storytelling that make our brand feel native to social. Collaborate with our Senior Brand Marketing Manager and Creative team to turn insights into repeatable content ideas and a scalable social program.