Hybrid NYC CRM Copywriter — Personalization & Lifecycle Messaging

Solomon Page; New York (NY); Hybrid; USD 55,000 - 62,000; Full time

Benefits offered by this job

Medical insurance

Dental coverage

401(k)

Direct deposit

Commuter benefits

Job summary

Solomon Page is seeking a freelance CRM Copywriter for a wellness and fitness client in NYC to craft customer-focused messaging across email, SMS, push, and in-app channels. The role blends creative storytelling with a data-driven approach to drive engagement, retention, and conversions throughout the customer journey.

Working with CRM, marketing, analytics and product teams, you will translate complex offers into clear copy, optimize campaigns through testing, and maintain brand voice across

Qualifications

• 5+ years of professional copywriting experience, with significant experience supporting CRM or lifecycle marketing initiatives.
• Strong portfolio showcasing email, CRM, retention, and customer engagement campaigns.
• Experience writing for email marketing platforms and CRM ecosystems such as Salesforce Marketing Cloud, Braze, Iterable, Adobe Campaign, HubSpot, or similar tools.
• Understanding of customer segmentation, personalization strategies, and lifecycle marketing principles.
• Strong attention to detail with exceptional editing, proofreading, and quality control skills.
• Ability to interpret campaign performance data and apply insights to improve messaging effectiveness.
• Experience collaborating with creative, marketing, analytics, and product teams.
• Excellent communication, organizational, and project management skills.
• Ability to manage multiple priorities and adapt quickly to changing business needs.
• Knowledge of CRM best practices, email deliverability, compliance requirements, and customer engagement trends.
• Experience working in a consumer, subscription, retail, e-commerce, technology, or digital marketing environment is preferred.

Responsibilities

• Write, edit, and proofread customer-facing copy across email, SMS, push notifications, in-app messaging, and other CRM channels.
• Develop messaging strategies that align with customer lifecycle stages, including acquisition, onboarding, engagement, retention, and reactivation.
• Create personalized and segmented content tailored to specific audiences, customer behaviors, and business goals.
• Partner with CRM and marketing teams to support campaign planning, execution, and optimization.
• Collaborate with designers, marketers, and cross-functional stakeholders to produce cohesive and impactful customer experiences.
• Conduct A/B testing and iterate on messaging based on campaign performance and customer engagement metrics.
• Ensure all copy reflects brand voice, tone, and messaging guidelines while maintaining consistency across channels.
• Translate complex products, services, or promotional offers into clear, compelling customer communications.
• Review campaign performance data and apply insights to improve future messaging strategies.
• Manage multiple projects simultaneously while meeting deadlines in a fast-paced environment.
• Stay current on CRM marketing trends, customer engagement best practices, and emerging communication channels.

Skills

CRM copywriting

Lifecycle marketing

Email marketing

A/B testing

Editing & proofreading

Tools

Salesforce Marketing Cloud

Braze

Iterable

Adobe Campaign

HubSpot

Job description

Solomon Page is seeking a freelance CRM Copywriter for a wellness and fitness client in NYC to craft customer-focused messaging across email, SMS, push, and in-app channels. The role blends creative storytelling with a data-driven approach to drive engagement, retention, and conversions throughout the customer journey.

Working with CRM, marketing, analytics and product teams, you will translate complex offers into clear copy, optimize campaigns through testing, and maintain brand voice across