Hybrid Marketing Strategist: Fraternal Programs & Growth

Woodmenlife; Omaha (NE); Hybrid; USD 80,000 - 120,000; Full time

Job summary

WoodmenLife is seeking a Marketing Strategist to develop and execute comprehensive marketing strategies that promote member extras, fraternal programs, and community involvement. You will serve as the primary marketing liaison to the Fraternal Division, translating priorities into market-ready campaigns that support brand differentiation and sales enablement.

The role requires a Bachelor's degree in marketing or related field and 5+ years in marketing strategy or integrated marketing, with

Qualifications

• Bachelor’s degree in marketing, communications, business, or related field.
• 5+ years of experience in marketing strategy, product development, or integrated marketing.
• Experience developing go-to-market strategies and managing cross-functional partnerships.
• Strong branding, messaging, and campaign activation.
• Excellent collaboration and project management skills.
• Ability to craft AI prompts for productivity.

Responsibilities

• Partner with the Fraternal Division to develop integrated marketing strategies.
• Lead go-to-market planning and execution for initiatives to activate awareness.
• Translate priorities into messaging frameworks and activation strategies.
• Collaborate with PR, Communications, and Social Media to highlight impact.
• Develop sales enablement tools and resources with distribution.
• Ensure initiatives are integrated into enterprise campaigns.
• Support measurement and reporting of marketing efforts.
• Ensure deliverables adhere to brand standards and approvals.

Skills

Marketing strategy

Product development

Integrated marketing

Audience segmentation

Go-to-market planning

Brand messaging

Project management

AI prompts for optimization

Education

Bachelor's degree in marketing or related field

Tools

Microsoft Copilot

ChatGPT

Job description

WoodmenLife is seeking a Marketing Strategist to develop and execute comprehensive marketing strategies that promote member extras, fraternal programs, and community involvement. You will serve as the primary marketing liaison to the Fraternal Division, translating priorities into market-ready campaigns that support brand differentiation and sales enablement.

The role requires a Bachelor's degree in marketing or related field and 5+ years in marketing strategy or integrated marketing, with