Marketing Strategist

Woodmenlife; Omaha (NE); Hybrid; USD 80,000 - 120,000; Full time

Job summary

WoodmenLife is seeking a Marketing Strategist to develop and execute comprehensive marketing strategies that promote member extras, fraternal programs, and community involvement. You will serve as the primary marketing liaison to the Fraternal Division, translating priorities into market-ready campaigns that support brand differentiation and sales enablement.

The role requires a Bachelor's degree in marketing or related field and 5+ years in marketing strategy or integrated marketing, with

Qualifications

• Bachelor’s degree in marketing, communications, business, or related field.
• 5+ years of experience in marketing strategy, product development, or integrated marketing.
• Experience developing go-to-market strategies and managing cross-functional partnerships.
• Strong branding, messaging, and campaign activation.
• Excellent collaboration and project management skills.
• Ability to craft AI prompts for productivity.

Responsibilities

• Partner with the Fraternal Division to develop integrated marketing strategies.
• Lead go-to-market planning and execution for initiatives to activate awareness.
• Translate priorities into messaging frameworks and activation strategies.
• Collaborate with PR, Communications, and Social Media to highlight impact.
• Develop sales enablement tools and resources with distribution.
• Ensure initiatives are integrated into enterprise campaigns.
• Support measurement and reporting of marketing efforts.
• Ensure deliverables adhere to brand standards and approvals.

Skills

Marketing strategy

Product development

Integrated marketing

Audience segmentation

Go-to-market planning

Brand messaging

Project management

AI prompts for optimization

Education

Bachelor's degree in marketing or related field

Tools

Microsoft Copilot

ChatGPT

Job description

WoodmenLife Home Office, 1700 Farnam Street, Omaha, Nebraska, United States of America

Job Description

Job Title :Marketing Strategist

Location: This position is eligible for a hybrid work arrangement, and is located at the WoodmenLife Tower in downtown Omaha, NE.

WoodmenLife is looking to hire a Marketing Strategist to join our team! In this role, you will be responsible fordeveloping and executing marketing strategies that promoteWoodmenLife’smember extras, fraternal programs, community involvement, and sponsorships. This role serves as the primary marketing liaison to the Fraternal Division, ensuring fraternal initiatives are translated into compelling, marketready campaigns and gotomarketstrategies that support brand differentiation, member engagement, and sales enablement.

WoodmenLife is one of the best places to work in Omaha, with more than 135 years of service rooted in purpose and community. Since 1890, WoodmenLife has been dedicated to helping hardworking Americans secure their families’ financial futures and leave a lasting legacy. As a purpose‑driven, not‑for‑profit life insurance company, our commitment is to our members and the communities they call home.

As a member of the WoodmenLife family, you’ll join others who share a commitment to family, community, and country. We offer a comprehensive benefits package including health, dental, vision, 401(k), life insurance, and more.

We are looking for someone to:

• Partner closely with the Fraternal Division to develop integrated marketing strategies that promote member extras, fraternal programs, community involvement, and sponsorships.
• Leadgo to marketplanning and execution for initiatives designed to activate and increase awareness, understanding, and use of WoodmenLife member extras.
• Translate fraternal priorities into clear messaging frameworks, campaign plans, and activation strategies aligned to brand guidelines.
• Collaborate withPublicRelations, Communications,andSocial Mediato develop marketing campaigns that highlightWoodmenLife’sfraternal impact and community involvement as key brand and sales differentiators.
• Partner with distribution to develop and execute sales enablement strategies, tools, and resources that help producers understand and activate fraternal value in their sales efforts.
• Collaborate with internal marketing teams (brand, PR, content, CX, digital, web, and sales training and enablement) to ensure fraternal initiatives are integrated into enterprise initiatives and campaigns.
• Serve as the strategic connector between Marketing, Fraternal, and Sales teams to ensure fraternal initiatives are clearly positioned and supported in member and sales communications.
• Support measurement and reporting of fraternal marketing efforts, helping assess effectiveness and inform future strategy.
• Ensure all deliverables adhere to brand standards and receive required Legal and Compliance approvals prior to launch;maintaindocumentation and version control.
• Meets expectations for attendance and punctualityin accordance withthe expectationsestablishedby your supervisor and WoodmenLifepolicy.
• Performs otherduties asassigned by management.

We need someone who has:

• Bachelor’s degree in marketing, communications, business, ora relatedfield.
• 5+ years of experience in marketing strategy, product development, or integrated marketing.
• Demonstrated experience developing audience strategies, messaging, and content for consumer and B2B partner channels.
• Experience developinggotomarketstrategies and managingcrossfunctionalpartnerships.
• Strong understanding of brand strategy, messaging, and campaign activation.
• Proven ability to translate complex programs or offerings into clear, compelling marketing narratives.
• Excellent collaboration, communication, and project management skills.
• Strong project management skills, including vendor/agency management and coordination across internal partners.
• Ability to craft effective prompts for AI systems tooptimizeoutputs and improve efficiency in task execution.
• Familiarity with AI-powered productivity tools (e.g., Microsoft Copilot, ChatGPT) and ability toleveragethem for workflow automation and decision support.
• Understanding ofethical AI principles, data privacy considerations, and compliance standards to ensure responsible use of AI technologies.
• Ability to work effectively in a fast-paced, high-performing team; excellent interpersonal and presentation skills.
• Ability to provide seamless, trustworthy,attentiveand resourceful (S.T.A.R.) customer service
• Engages well with others and passionate about providing an exemplary customer experience

As part of WoodmenLife’s employment process, candidates will be required to complete a criminal background check, credit check (when required for position), fingerprint check (when required for position), drug screen and reference checks. Any offer of employment will be contingent upon successfully passing the above.

WoodmenLife is welcoming to all regardless of background and beliefs. WoodmenLife respects every associate’s unique perspective and contribution. We are committed to creating an environment that values differences, and creates opportunities for growth, leadership and service. This commitment includes providing equal opportunity in recruitment, employment and promotion, training and community outreach. WoodmenLife is also dedicated to strengthening the communities in which its employees live.

APPLICANTS WITH DISABILITIES SHOULD ADVISE THE HUMAN RESOURCES DEPARTMENT AT THE TIME OF APPLICATION IF SPECIAL ACCOMMODATIONS ARE NEEDED. Woodmen of the World Life Insurance Society (WoodmenLife) is an equal opportunity employer.